As if Forever 21 was not in enough turmoil as of late, they now have to worry about Ariana Grande suing them over hiring a “look-alike model” of her.
This has not been a good week whatsoever for the good ole boys and gals at Forever 21, has it? It was just last week that we had to report about the iconic fashion retail store chain being forced to file for bankruptcy. We remained optimistic, thinking their trouble will end once they build themselves back up after filing. Turns out they are going to be too busy kicking out a wad of cash towards Ariana Grande in a lawsuit before they can even thinking about building their finances back up.
As The New York Times reports, Ariana Grande is currently in the process of suing Forever 21 for $10 million in damages. As iterated in the lawsuit filed on Monday at the Federal District Court in Los Angeles, the claim being that in a new advertisement, the fashion chain sought out a “look-alike model” who looks “strikingly similar” to the singer in hopes of tricking potential customers to thinking she was affiliated with Forever 21.
The advertisements on Forever 21’s Instagram page feature a model dressed similarly to the chart topping pop star as she looked in her “7 Rings” music video, as well as a similar aesthetic to the music video’s imagery. The caption on these posts also echoed lyrics from the song, like “Gee thanks, just bought it.”
Interestingly enough, the suit makes mention that Forever 21 approached Ms. Grande about collaborating on advertisements following the success of her hit single, “Thank U, Next.” Grande and her team declined when 21 refused to pay her enough money.
In a statement released by Forever 21 on Tuesday, they disputed the allegations, but would add “We are hopeful that we will find a mutually agreeable resolution and can continue to work together in the future.”
We will continue to update this situation as updates arise.