Under The Laces
FanSided

Paige Bueckers stars in new Nike/Levi's collab ad campaign

Big move for the WNBA star.
ByJaleel Grandberry|
Apr 14, 2025; New York, New York, USA; Paige Bueckers on the orange carpet before the 2025 WNBA Draft at The Shed at Hudson Yards. Mandatory Credit: Vincent Carchietta-Imagn Images
Apr 14, 2025; New York, New York, USA; Paige Bueckers on the orange carpet before the 2025 WNBA Draft at The Shed at Hudson Yards. Mandatory Credit: Vincent Carchietta-Imagn Images | Vincent Carchietta-Imagn Images

While Paige Bueckers is becoming a star in the WNBA as a rookie for the Dallas Wings, she’s continuing her off-the-court influence that started when she was a high school sensation. Most recently, Bueckers starred in new campaign from Nike and Levi’s, in what she referred to as a “dream collaboration.”

The companies will be releasing a new collection of shoes and gear they collaborated on, including classic items like the Air Max 95, denim jackets, and of course, jeans.

The collection will be released on July 10, announced by the two brands with a 23-second ad featuring Bueckers.

Dallas Wings star Paige Bueckers lifts WNBA with Nike/Levi's collab

The full campaign consists of several more stars like Buffalo Bills receiver Keon Coleman and rapper Larry June, all photographed in the new items, as consumers get ready to try to get their hands on the gear. For Bueckers, this is just her latest step into the world of fashion, this time merging it with sports — a field where she’s a veteran.

The rookie point guard explained to Complex how she’s recently been diving into everything fashion, and has a particular love for denim. That made this experience “a dream collaboration” that she is “super grateful to be a part of.”

While the Levi’s brand is new to Bueckers’ portfolio, she has been signed with Nike since 2023. While in college at UConn, the star hooper became the first NIL athlete to have a player edition sneaker, getting her own custom Nike G.T. Hustle 3. It was also at UConn when she really started to get immersed in the fashion world.

Bueckers, whose personal stylist is fashion designer Brittany Hampton, was on the cover of Highsnobiety back in July of 2024 and GQ HYPE in February 2025. Both feature stories talked about the rising profile of the star who has been famous since high school, and this latest campaign is more proof that Paige Bueckers is just getting started.

READ MORE

Home/Athletes