PUMA Hoops to launch new LaMelo Ball silhouette: the LaFrancé Assist

PUMA Hoops is on a remarkable roll lately, with exciting developments including the signing of NBA All-Star Tyrese Haliburton and the launch of their latest All-PRO Nitro Elite basketball shoe. PUMA Hoops' upward trajectory continues with the announcement of an upcoming LaMelo Ball collaboration: the LaFrancé Assist.

The LaFrancé Assist is yet another highlight in PUMA Hoops' impressive lineup of projects

LaMelo Ball’s remarkable knack for delivering the ideal assist often leaves his rivals feeling envious. This exceptional talent is not just a hallmark of his gameplay but also the driving force behind his latest signature sneaker release, set to hit stores on Friday, October 18th.

The new model, known as the LaFrancé Assist, perfectly captures LaMelo's unique flair and individuality. Showcasing a striking tone-on-tone green colorway, this lifestyle sneaker elevates LaFrancé's bold, street-inspired design to new heights. With an array of eye-catching features that pay homage to the extreme aesthetics of the Y2K era, the LaFrancé Assist is meticulously engineered to ensure that wearers make a lasting impression.

The striking colorway, featuring bold green and mustard yellow undertones, evokes comparisons to the legendary Nike Kobe 6 Protro "Grinch". This iconic sneaker, renowned for its vivid neon hue, has captured the attention of sneaker enthusiasts and athletes alike, quickly becoming a favored choice for showcasing performance on the hardwood. Similar to the “Grinch,” this new release is expected to turn heads and draw admiration for its standout aesthetic. The synergy of these colors not only enhances visual appeal but also pays homage to a shoe that has left a lasting impression in basketball culture

The LaFrancé Assist bears a striking resemblance to the legendary Nike Kobe 6 "Grinch"

With an emphasis on both style and functionality, the LaFrancé Assist not only reflects LaMelo’s artistic sensibilities but also caters to those seeking a standout piece for their wardrobe. As anticipation builds for this release, fans and sneaker enthusiasts alike are eager to experience the blend of performance and fashion that PUMA Hoops continues to deliver.

The highly anticipated LaFrancé Assist is set to launch on Friday, October 18th at a starting retail price tag of $110. This exclusive collaboration will be available for purchase through several platforms, including PUMA.com, the PUMA mobile app, and the PUMA NYC flagship store. Additionally, customers can find the sneaker at Foot Locker, Kids Foot Locker, and Champs, where a complete range of sizes will be offered.