When Olivia Rodrigo signs a sneaker endorsement deal, it's going to be a smash hit!

There is untapped money to be made for the sneaker brand that collaborates with rising pop megastar Olivia Rodrigo.

Olivia Rodrigo GUTS World Tour Kick Off - Palm Desert
Olivia Rodrigo GUTS World Tour Kick Off - Palm Desert / Kevin Mazur/GettyImages

One of the hot prospects quickly rising up the pop culture ranks is 21-year-old Olivia Rodrigo. The former Disney star took the music world by storm with her 2021 debut smash hit "drivers license", which won Best Pop Solo Performance at the 2022 Grammy Awards. She followed up on the success with two additional hit singles, "deja vu" and "good 4 u" in the Spring of 2021. Bringing all the elements full circle, Rodrigo released her debut studio album SOUR under producer Dan Nigro on May 21, 2021.

The album was received with universal acclaim, securing the Best Pop Vocal Album at the 2022 Grammy Awards, broke the global Spotify record for the biggest opening week for an album by a female artist, and garnered support from Billboard and Rolling Stone placing the album at number one on their 2021 year-end rankings.

Rodrigo kept the ball rolling with her second studio album titled GUTS, which was released on September 8, 2023. With new tracks including the acclaimed "vampire", "bad idea right?", and "get him back!", Olivia Rodrigo picked up right where she left off with another best-selling album. Capitalizing on the success of GUTS, Rodrigo embarked on the Guts World Tour, a 77-date tour over six months spanning across North America and Europe.

The tour has garnered jam-packed, sold-out arenas from show to show, proving Olivia Rodrigo's massive influence and star attraction. But, another business venture Olivia Rodrigo could find much success out of is a potential sneaker endorsement deal or collaborative project.

Olivia Rodrigo is bound to have a sneaker deal or project in the near future, it's just a question of who with?

Rodrigo has a very distinctive style and image, you'll often catch her in very punk-rock looks, grunge-esque fits, fishnets, and vintage chic, while her Gen Z flair shows through too. As far as sneakers go, Rodrigo loves chunky looks like old school Chuck's, different brands/variants of boots and loafers, but also girly flats, heels, and such.

She might slay with her outfits, but believe it or not, Rodrigo has yet to associate herself in a endorsement endeavor with a particular sneaker brand. Given her pull as one of the top stars in the world of music today, it would be foolish for certain sneaker brands that match her vibe and cater to her demographic, to not entice the 21-year-old with a lucrative deal of some sort.

To draw up some hypotheticals, we can look at three brands that would ultimately favor the others in a bidding war to acquire Olivia Rodrigo's sign-off on a sneaker deal or collab; these brands being Vans, Converse, and Dr. Martens.

Think about who Olivia Rodrigo caters to. Young adults, teens, and kids. But also, her aesthetic is perfect for the same demographics of Vans, Converse, and Dr. Martens. She's been seen wearing their products before, so it's not like she would just be selling out to a random brand. Add in the fact these brands are relatively affordable and accessible, it would make the most sense for Olivia Rodrigo to have her name attached to one of these three shoemakers.

You couldn't see Olivia Rodrigo attached to say, Nike or Air Jordan; it'd be foolish because you're mixing two worlds that don't intersect. Perhaps you can make the argument Puma, who have had marquee female musicians like Dua Lipa and Rihanna signed to endorsement deals, Adidas, a brand Rodrigo has been spotted rocking before, or a rising brand like New Balance that is improving their lifestyle and pop culture pull.

Nevertheless, Rodrigo is still relatively young in her blossoming career, but her transcendent stardom beyond her music is too great to be ignored. Soon enough, she'll start making big business decisions, and signing a sneaker deal should be the top of her and her agent's priority. Until then, the "Livies" will just have to wait to get their hands on an Olivia Rodrigo-approved set of sneakers.