Angel Reese x General Mills: Special edition Reese's Puffs on the way for WNBA star

General Mills has announced a special edition of Reese's Puffs cereal featuring WNBA star Angel Reese in an exciting collaboration that bridges the worlds of sports, fashion, and iconic breakfast cereals. The partnership highlights Reese’s impressive basketball credentials and significant cultural impact as a rising figure in women’s sports and pop culture.

With her prominence in the WNBA and beyond, partnering Angel Reese with Reese's Puffs is a natural fit for General Mills

Angel Reese, who is currently a standout forward for the Chicago Sky, has garnered national attention for her dynamic playing style and impressive stats on the court. Known for her versatility and athleticism, Reese has become a fan favorite and a role model for many aspiring young athletes. It’s no surprise, then, that her last name aligns perfectly with the iconic Reese's Puffs brand, which has won hearts for its combination of peanut butter and chocolate flavors.

Angel Reese commented on the partnership in an official statement provided in a General Mills press release, where the 22-year-old stated:

"I’m so excited to partner with such an iconic brand. Not only does this fulfill my childhood dream of being on a cereal box, but there couldn’t be a better fit for me to join forces with than REESE’S PUFFS cereal... This collaboration is such an honor, and I can’t wait for fans to get their hands on the cereal box and see what’s next in this partnership."

- Angel Reese

This partnership isn't the first of its kind in the WNBA, indicating an increasing recognition of female athletes in marketing campaigns traditionally dominated by men. In recent years, women in sports have made significant strides in terms of visibility and endorsements, and Reese’s collaboration with General Mills further reflects this shift. By aligning with a successful athlete, General Mills taps into the growing consumer base that supports diversity and inclusion in sports marketing.

Brandon Tyrrell, Senior Brand Experience Manager at General Mills, discussed the importance of aligning with an athlete known for their significant and growing presence like Angel Reese, stating in the same press release:

"REESE’S PUFFS cereal believes that two is always better as one, and Angel is the perfect partner to demonstrate just that as she authentically owns both of her passions and inspires others to do the same... REESE’S PUFFS cereal has become synonymous with cultural relevance after partnering with some of the most influential and inspiring artists, musicians, designers – and now athletes – and fans are going to eat this one up."

- Brandon Tyrrell

Cereal brands have historically relied on celebrity and athlete endorsements to attract audiences. However, the increasing trend of collaborating with female athletes represents a new chapter in how brands engage with consumers, especially younger audiences who value authenticity and representation. With the rising interest in women’s sports and a growing appetite for brands that reflect this shift, Reese's Puffs aims to resonate more deeply with its customer base through authentic partnerships.

The announcement also comes at a time when fans are eager to support their favorite athletes beyond the court. With the popularity of social media, endorsements become a vital channel through which fans engage with players and their brands. Reese has an active presence online and has leveraged this platform to connect with her followers, making her a natural fit for a collaborative effort.

As the WNBA continues to grow in stature and visibility, the partnership between Angel Reese and General Mills is poised to inspire a new generation of athletes, showcasing how sports icons can influence popular culture and consumer products. The hunt is on for the special edition Reese's Puffs, as fans are eager to celebrate their favorite breakfast treat and one of basketball's most promising stars, while supplies last.