Air Jordan takes off to “Air Reigns” in partnership with WWE Superstar Roman Reigns

The ultra-popular basketball sneaker brand has acknowledged “The Tribal Chief” with a potentially groundbreaking project.
WrestleMania 40
WrestleMania 40 / WWE/GettyImages

Needless to say, this weekend might arguably be the biggest one to date in the career of Roman Reigns. Pulling double duty at WrestleMania XL, Reigns checked off one main event with a victory last night, after he and cousin The Rock defeated Seth “Freakin” Rollins and Cody Rhodes. Now, mere hours away from WrestleMania XL Sunday, Reigns will square off in a “Bloodline Rules” main event against “The American Nightmare” Cody Rhodes for the Undisputed WWE Universal Championship. 

Whether or not The Tribal Chief continues his historic reign after WrestleMania XL, he can still be considered a winner as Reigns recently announced a groundbreaking partnership with the Jordan Brand.

Could the Jordan Brand's association with Roman Reigns be the start of further collaborations with WWE Superstars?

Becoming the first professional wrestler to have a player-exclusive (PE) collection by Jordan, "The Head of the Table" has been gifted a line of Jordan products featuring the aptly named "Air Reigns" rebranding.

As previously discussed on Under the Laces, Reigns has always been one of the WWE's most dedicated sneakerheads, especially when it comes to Jordan models. When The Tribal Chief steps into the spotlight on WWE television, he exudes a captivating presence through his presentation, and his bold selection of footwear only enhances his character even more.

Recognizing the importance of shoes to Roman Reigns, as well as the man behind the character, Joe Anoa’i, it was only appropriate that the Jordan Brand extended an offer for him to have his own line of sneakers and apparel on one of the most significant weekends in professional wrestling.

From what was seen in an Instagram clip unveiling the Air Reigns collection, there are numerous Jordan sneakers and pieces of clothing engraved with Bloodline markings and Reigns’ signature logo. The most visible silhouettes included a Bloodline/Reigns-inspired Jordan 3 Retro “Craft Ivory” model and a box containing a pair of RR-exclusive Jordan Boxer SP wrestling boots. 

At the moment, the Air Reigns collection appears to be exclusively designed for Roman Reigns to wear at the "Showcase of the Immortals." He sported the Jordan Boxer SP boots in the main event tag team match last night. However, there is potential for an official Jordan collaboration with The Head of the Table, which could generate significant revenue. For now, fans of The Tribal Chief will have to appreciate him showcasing these exclusive Jordan products. The possibility of this endorsement line being made accessible to the public in the future cannot be ruled out.

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