Official images of Air Jordan 1 Hi '85 "Bred" are here

As the date gets closer and closer for the 2025 release of the infamous pair of Air Jordans in the "Bred" colorway, a fitting mix of red and black color blocking, the marketing gets more and more unique for Nike and Jordan Brand as they try to get everyone's eyes on this sneaker. Between the marketing and official announcements, the two head honchos of footwear are looking to build the hype for the Air Jordan Brand's signature sneaker in 2025. 

According to sneakerheads online, the shoe has lost some steam after pairs upon pairs getting resold online and new colorways just being spawned as a way for Nike to sell more of the model. While a new colorway once in a while can't hurt, it does get to a point where sneakerheads can get exhausted and want some originality back, ironically calling for the reissue of past models such as the "Bred" colorway. A total of 23 stores in North America will release the shoes on February 14th, 2025, according to SNKRS. 

With the shoe being extremely limited, it brings back and truly restores that feeling that sneakerheads have been wanting and hating at the same time, the thrill of being able to get your hands on and the thrill of missing out by such a small percentage. Nike has gone all out with the marketing behind the sneaker, as we have mentioned before, but over the past week, the United Center has gotten involved, censoring the sneakers on the Jordan statue to gather attention from those online. 

Good luck to those trying to get their hands on a pair on February 14th.