Nike x Tiffany & Co. 2023
This was one of the most successful collaborations between Nike and Tiffany & Co., showing their spin on the Nike Air Force 1 Low. They titled the shoe as the Air Force 1 1837, in homage to Tiffany & Co.’s founding year. Also, in alignment with the luxury aspect of Tiffany & Co., the $400 USD price point posed a bit of controversy. However, it was justifiable for those who appreciate collector items and the expectations from luxury collaborations.
Aesthetically, the shoe had "Tiffany Blue" Swooshes and also used the “Tiffany” script in the sneaker’s co-branded silver dubrae. Meanwhile, the rest of the shoe was a classic black with a black sole, suede black overlay, and black laces. Other accessories included in the launch, like a shoe horn, shoe brush, a specially designed dubrae, and a silver whistle.
How did Tiffany & Co. become influential with Nike? Well, fun fact: in 2005, Diamond Supply Co. and SB Dunk Low launched an “Aqua Blue” color scheme, which wound up setting the tone for many years of collaborations. This opportunity allowed them also to release a collaboration for the Air Max 90 and Air Max Plus that wasn’t as successful as the Air Force 1 Low.
It’s important to remember that the air maxes aren’t considered official collaborations. Instead, they use the "Tiffany” color scheme because of the copyright. The public has given the reputation of these blue color scheme sneakers as the "Tiffany-toned" Nike shoes. Regardless of the generalization, the colorway seems well-received, but it does beg the question of whether it takes away from the exclusivity of any future Tiffany & Co. collaborations.
April Skateboards is getting their own Nike SB Dunk Low 💎 pic.twitter.com/J14gL2oKLo
— Sneaker News (@SneakerNews) March 20, 2023
Nike x Tiffany & Co. 2025
For Spring 2025, we can expect another official launch between Nike and Tiffany & Co. However, there are some slight changes. For starters, the price point is significantly lower than before and stands at $125 USD. The shoe comes in black pebble leather with “Aurora Green” accents (it still looks like the classic "Tiffany blue." However, this is the updated color reference). Additionally, the Nike embroidery, top-stitching, eyestay, tongue, heel, overlays, and midsole are in “Aurora Green.” This slight adjustment brings out the detailing and gives the shoe a nice, clean contrast.
One can speculate that the popularity of the "Tiffany" color scheme could be one of the reasons why the price point is brought down significantly. Regardless, it is still a limited-time collaboration. This collaboration seems to have taken the feedback from the first launch well from changing the price point, and the efforts put into detailing make the shoe appear more elevated from the previous launch. Would you buy the 2025 Nike and Tiffany & Co. sneaker?