Although Adidas already has Woody-inspired Crocs available, they are now adding a Jessie-inspired Gazelle. Jessie is a character that’s infamous for female representation, but she also has a can-do attitude with a little mix of Southern charm. Part of the genius behind this collaboration is the nostalgia associated with each character. Taking her qualities that represent fun, optimism, and warmth are aspects that can be tangibly translated into a shoe.
Shoe breakdown
At first glance, this shoe nails Jessie's feel-good character wholeheartedly. For starters, the peachy color feels familiar while still representing Jessie’s Southern qualities, femininity, and nostalgia. The detailing on the leather back of the shoe of her cowgirl hat is also such a small yet impactful detail to her personification. However, what brings all the elements together is the cow patterns on the familiar Adidas stripes. Don’t worry, the shoe will also be available in kid sizes if this applies to your little ones as well!
Moving into the colorway, having the Adidas logo on the front flap in blue as a stark contrast playfully works well with the brightness the shoe exudes. The contrast almost feels like a familiar color scheme you would see in a middle school classroom. Even the laces feel fun. They are thicker laces with stitching that gives an illusion of her lasso. At the front of the laces is a golden pendant that looks adorable yet complimentary. If the shoe doesn’t feel like Jessie, her sketch at the top tab brings it all together.
Admittedly, Toy Story has been dropping some fun collaborations earlier this year. There were Buzz Lightyear and Woody-themed Crocs available, and a few years ago, Reebok also collaborated with Toy Story. Now, we are graced with a Jessie-themed shoe, and this fun collaboration is set to be available on April 1. Applying this nostalgia to the Gazelle shoe is also a great choice because the Gazelle has a reputation and feel of timelessness. From shoe style to details and colorway, this collaboration manages to merge nostalgia and shoe culture well.
Stay on the lookout
This is for Pixar (owned by Disney) fans, collectors, or if nostalgia satisfies your retail cravings. This is a great collaboration to consider. The familiarity of childhood is definitely well designed with this shoe, and it’s just enough to be wearable. Often, it’s easy to shy away from wearing collaborative, fun shoes like this because they can be impossible to wear (if it’s not something to collect), and Adidas managed to balance the shoe well.
Adidas to collaborate with Toy Story for a statement product that may resonate with you and could be worth checking out. At the end of the day, this purchase is made to feel good, reflect, and honor your nostalgia. There’s no doubt that the significance of this staple pop-culture collaboration is relatable to everyone in some way. Something about nostalgia is timeless. Similarly, so is this collaboration.