The modern influence of culture is most notably coming from the streaming era, as multiple influencers have begun to gain hype and gain more and more fans in the 2020s. Since the pandemic, the world of livestreaming has become huge in terms of viewership and creativity regarding how far content creators can go with their investment in their craft. From the humble beginnings of YouTubers starting out and posting videos online to gamers using Twitch as an outlet to display their skills and gain a fanbase revolving around similar interests in video games, the world of social media has grown to a point that many might not have predicted. When it comes to modern influencers, livestreamers have the game locked down.
Within modern fashion, the trends have come and gone over the years, as many know. As right now the wave of vintage has lasted a while and does not seem to be going anywhere as more and more pieces will continue to find value and more recreation of what was once easy to find will be made as bootlegs, the style choices that the younger people are looking towards often are coming from current top live streamers as they are the influence.
As these streamers have their own indivisual style choices, the method of an up and coming brand has leaned towards sending pieces to PO Box's for a gureenteed shot at getting the brand recognized on a stage of upwards to 100,000 people live almost daily for the top of the top like Kai Cenat, who has been able to create a global brand with just his name himself, the rise for modern fashion has never had more of an accessible point.
Cenat along with Ray, have recently been included in the next drop for BAPE, a story that comes full circle as when Cenat met Ray in Japan a couple of years back, they linked up and went to BAPE Japan to take some photos that have become iconic. Today, BAPE looks towards the duo to help promote the next wave of clothing within their brand. While BAPE is already known within hypebeast culture and fashion, the stamp of approval from Cenat allows for a new audience to be interested in the brand and even purchase the items that are cosigned by their favorite streamers.
As streamer culture continues trending positively, the rise of influence will continue to raise the stocks of how young fashion brands can excel within the world of fashion in 2025.