While collaboration in sneakers has been the talk of the town for a while now in terms of brands and celebrities, Adidas has been one of the top athletic brands that have found itself on the outskirts of official collaborations in terms of taking signature models and giving a celeb creative control to have an official take on their sneaker design. Think Nike X Travis Scott, Supreme X Nike, type of thing. It has always been something that Adidas has kind of stayed on the outside looking in as they have not had many transform a signature look. There was Bad Bunny with the Adidas Ballerina shoe, and most notably Adidas X Kanye "Ye" West, who ended up with his own brand within Adidas, of course hitting big with Yeezy. However, UNHEARDOF X ADIDAS might have become the next big thing within Adidas collaborators as these things completely flew off shelves when released on Saturday, March 29th.
Unheardof took to the Adidas Adistar cushion model and created a sneaker that transcends current sneaker looks. The remix on the chunky dad shoe approaches the color palette with a clean pink look that is dubbed the “Piggy Runners." The message of the design is to embody those who might be seen as outsiders and to be comfortable living in that skin. The salmon hue and box decals take over the design of the shoe and the box, making this sneaker the ultimate collector's item.
With only 1,500 pairs made for sale, it was expected they would sell out instantly, and they did. Such limited supply almost expects demand from buyers, so it will be interesting to see if the “Piggy Runners” get another go at being a top seller for the brands.