Nike Moon Shoe history
According to the reputable ShoeZeum, an interesting lore is behind the Moon Shoe. It is said that Bill Bowerman, co-founder of Nike, used his wife’s waffle maker to create a unique pattern for the shoe. The intention is to mirror the imprint on the ground of the shoes used to walk on the moon. Additionally, the Moon Shoe debuted in the Olympics (also worn throughout the Olympics) in 1972, the same year Nike was launched. Based on this history, the original shoe was sold at an auction for $437,500.
It is important to recognize the history behind brands and pieces because it helps justify their worth. Although Nike makes shoes, it is also a company that has succeeded for several generations and has maintained influence over time. That is a difficult accolade, but it speaks to the likability of the brand. Their influence is what makes their brand powerful and easily associated with luxury fashion. For a long time, Nike was the only brand that bridged luxury fashion to streetwear. However, this avenue is broadening.
Jacquemus Fashion Week 2025
Looking back, Jacquemus has revamped some classic Nikes in a fun and successful way for sneakerheads. They have collaborated to transform the iconic AF1s and completely changed the shoe's feel while maintaining style-ability. They gave the sole a unique pattern and also softened out the overall shape of the shoe. They also made a square-toed Air Max with several other fashion pieces as part of the collaboration. Since their partnerships end up being sell-outs, both brands benefit greatly from each other.
With their history established, the use of the Moon Shoe is Jacquemus paying homage to Nike. Not to mention, the entire walk was filmed on an iPhones, which is a first for history. Emphasizing the intention behind all of the product choices, that acknowledgment to Nike during a monumental Fashion Week moment solidifies their mutual camaraderie. The show was filled with timeless and new celebrities like Pamela Anderson, Tyla, and Tems. The general vibe of the show was evocative, playful, and elegant – implementing the Moon Shoe mirrored those sentiments.
As the models floated gracefully throughout the venue, it was hard to miss the feeling of nostalgia. Paying homage to the old while bringing in new fashions and keeping a seamless elegance, the overall show elicited a sense of familiarity with new beginnings. The edit of the video shot on the iPhone used a beautiful string-dominant jazz number tune that perfectly brought together the visual and artistic expression of the show.