Budget-friendly PUMA Hoops x Marcus Smart basketball sneakers just dropped

It's no secret, given recent coverage here at Under the Laces, that PUMA Hoops is rapidly establishing itself as a powerhouse in basketball endorsements, campaigns, and innovative, eye-catching products. As such, the brand has capitalized on its signed NBA athletes to bolster awareness of its initiatives, with stars like LaMelo Ball and newly acquired Tyrese Haliburton leading the way. Another NBA player signed to the PUMA Hoops label is Memphis Grizzlies guard Marcus Smart, known in the league for his tenacious defensive identity.

PUMA Hoops highlights its versatility with the Marcus Smart x Genetics shoe

Smart is thriving in his partnership with PUMA Hoops as the face of their latest budget-friendly on-court silhouette, the Marcus Smart x PUMA Genetics. This particular colorway, "Royal Sapphire/Red Blast," features a vibrant blend of red and blue hues, with an overlay that resembles a weather surveillance radar.

The newly launched Marcus Smart x PUMA Genetics sneaker has been meticulously crafted to ensure an unparalleled lockdown experience, offering outstanding traction and control for athletes on the court. This model features a cutting-edge mesh upper designed for optimal breathability and support, paired with a highly responsive ProFoam midsole that significantly enhances your agility during crossover movements.

Additionally, the shoe is equipped with an innovative anti-slip outsole that not only improves grip but also amplifies your driving momentum toward the basket, allowing for explosive plays and agile cuts. In essence, the Marcus Smart x PUMA Genetics sneaker truly represents a fusion of style and performance, making it an essential asset for competitive players seeking to elevate their game.

Smart began his professional career with adidas, where he established a reputation as a rising star in the sneaker world. In 2019, he transitioned to PUMA, a strategic move that allowed him to further enhance his brand presence and athletic performance. His successful partnership with the company was solidified with a contract extension in 2022, reflecting the mutual trust and respect they've cultivated over the years.

In a notable development earlier this year, Smart collaborated with PUMA to design a distinctive colorway for the All-Pro NITRO shoe. This special edition not only showcases his unique style but also serves a greater purpose, as proceeds from the sales support his Young Game Changers foundation. This initiative is dedicated to empowering youth through sports and education, underscoring Smart’s commitment to giving back to the community.

Beginning on October 30, 2024, the Marcus Smart x PUMA Genetics basketball shoes have officially launched and available for purchase. Retailing at a competitive price of $80, these performance-oriented sneakers cater to both athletes and enthusiasts alike. They can be found at PUMA's official outlets as well as other select retail partners, ensuring accessibility for all fans of the sport.