PUMA Hoops welcomes Indiana Pacers star guard Tyrese Haliburton to its roster

As first reported by @NickDePaula on X (formerly Twitter) on October 6, the global sportswear company has officially added NBA All-Star Tyrese Haliburton to its basketball roster. Renowned for his exceptional passing skills and infectious energy, Haliburton is poised to elevate the PUMA Hoops lineup. The recent signing of Haliburton represents a pivotal moment for PUMA Hoops, reinforcing the brand's status as a frontrunner in the basketball industry.

PUMA Hoops signs Tyrese Haliburton

Haliburton has emerged as a standout talent in the NBA, achieving remarkable accolades such as being named a two-time All-Star for the 2023 and 2024 seasons. He also earned the title of 2024 NBA Assists Leader and was selected to the All-NBA Team that same year. In addition to these honors, he was recognized as a member of the 2021 NBA All-Rookie First Team and recently contributed to the success of Team USA as a gold medalist at the 2024 Paris Olympics. Renowned for his unselfish playmaking skills, scoring prowess, and dynamic playing style, Haliburton is rapidly establishing himself as one of the league's most exciting young stars.

Haliburton has established himself as one of the NBA's top talents in his early career

The 24-year-old cornerstone of the Indiana Pacers expressed his enthusiasm for joining the PUMA Hoops sub-label and representing the PUMA brand as a whole in an official news release issued by PUMA. In the statement, he remarked:

"I’m super excited to announce that I’ve joined the PUMA Family... I look forward to being a part of their commitment to the next generation of basketball. PUMA’s vision and dedication to supporting athletes align perfectly with my goals, and I’m excited to represent the brand on and off the court."

- Tyrese Haliburton

Haliburton will showcase PUMA's innovative performance footwear, the All-Pro NITRO, during select NBA games. This shoe is meticulously engineered to provide exceptional comfort, support, and responsiveness, making it an ideal choice for athletes who seek top-tier performance.

Max Staiger, the Global Head of Basketball at PUMA, emphasized the importance of incorporating an NBA talent of Haliburton's caliber into their brand. In the previously mentioned news release, Staiger stated:

"Since day one, we’ve always focused on the next generation of basketball at PUMA. Tyrese is not only defining his own generation, but also is shaping the future of the game for many more to come... We’re extremely grateful for the opportunity to partner with Tyrese to continue working on our disruptive next-gen approach to basketball."

- Max Staiger

As the 2024-25 NBA season approaches, fans can look forward to the unveiling of new signature Tyrese Haliburton x PUMA collections in the coming months. One prevalent rumor circulating on the internet and social media suggests a potential collaboration between Salehe Bembury and Tyrese Haliburton, following Bembury's recent affiliation with the PUMA Hoops brand this summer. Given Bembury's status as one of the leading designers in streetwear fashion, it would not be surprising if he and Haliburton joined forces on a collaborative project under PUMA's guidance, especially considering Haliburton's reputation as a fashion-forward player and style connoisseur.