Puma and Rihanna to release FENTY X PUMA Avanti LS

As 2025 starts to a crazy start in the world of fashion and footwear, Rihanna has ventured into the land of the sneakerheads once more, expanding on the FENTY X PUMA Avanti line. The new variant extends on the collection previously joined by the "Pony Hair" pack, taking inspiration from a classic royal blue base hue accompanied by cream PUMA hits along the sneaker. The new collaboration takes from the original shoe design and new details, adding FENTY branding on the sneaker and taking signature touches like the tongue flap and making it feel like a brand new sneaker.

The signature blue has been used previously in Rihanna branded items in marketing, making this a part of her signature branding for FENTY in fashion.

The sole is applied in a gum-coated bottom, completing the look of the sneaker. Where the sneakers would usually showcase the PUMA logo and text logos, FENTY is replacing the classic spot in golden letters alongside the signature PUMA logo. Fans of the pop superstar, have been begging for new music for years at this point, and alongside her partner in A$AP Rocky, the duo has been avoiding the microphone for some time now about their solo music in the album format. With new collaborations in the fashion space taking place, some fans can only hope for a new form of music to take form in 2025 and possibly an album announcement for the head of the FENTY brand. Until then, she seems pretty content feeding fans with fashion and FENTY-related things.

The collaboration is set to release on January 16 for both men and women at a set price of $120 USD.