Tyrese Maxey is the face of New Balance’s Hesi Low v2 campaign

Boston-based footwear brand New Balance has one of the NBA’s brightest young point guards representing their basketball division in lightning-quick Philadelphia 76ers star, Tyrese Maxey. Maxey had an impressive 2023-24 NBA campaign, earning his first All-Star selection, the NBA Sportsmanship Award, and the Kia NBA Most Improved Player award. It’s an impressive short resume for a player selected late in the first round of the 2020 NBA Draft. 

Just as Maxey would begin to see blossoming career success, he signed a sneaker endorsement deal with New Balance back in January 2023. It wouldn’t take long for New Balance to propel young Maxey into the spotlight of their advertising campaigns, especially as the brand looks to become a top contender in the basketball and casual, streetwear markets. As a testament to New Balance’s desire to utilize Tyrese Maxey’s star power, the brand has marketed the 23-year-old as the poster boy for their upcoming Hesi Low v2 release. 

76ers guard Tyrese Maxey will carry the promotional role for New Balance's latest Hesi Low v2 basketball model.

According to the sneaker’s product page on New Balance’s official website, the Hesi Low v2s “are the epitome of style and agility for quick, nimble athletes.” That sounds an awful lot like a player archetype of Tyrese Maxey’s caliber, making him the perfect candidate to help usher in this latest version of the Hesi Low. 

"I’m so excited to wear the Hesi Low v2 this season. It’s the perfect shoe for my style of play — super agile and built for making quick moves on the court.

I love being a part of the New Balance family and can’t wait to keep representing the brand with a shoe that blends my on-court performance and off-court style."

Tyrese Maxey via New Balance Press Box

The Hesi Low v2 is scheduled to debut on August 2nd in two vibrant colorways: "Pixel Green/Black" with neo-flame hints and a classic option of "Black/White" with team red accents. Fans can anticipate even more color variations to be unveiled as the 2024-25 NBA regular season progresses.

Designed for optimal performance, the Hesi Low v2 features a full-length, highly responsive FuelCell technology midsole that delivers a dynamic, propulsive feel on the court. Its low-top silhouette enhances speed and agility, making it an ideal choice for quick movements. The outsole is specifically crafted with a traction pattern that maximizes grip, ensuring players maintain superior control and feel during gameplay.

Moreover, the shoe is constructed from a lightweight synthetic material combined with an engineered knit upper, offering a perfect blend of breathability and support. With an adjustable lace closure and a TPU heel clip, the Hesi Low v2 guarantees a snug and secure fit, allowing athletes to focus on their performance without any distractions. This combination of innovative design features makes the Hesi Low v2 a standout choice for players looking to elevate their game this season.

The New Balance Hesi Low v2 is set to launch at a retail price of $110, available for purchase through multiple channels, including the official New Balance website, certain New Balance retail outlets, and select third-party retailers.