Travis Scott shows off new Jumpman Jack colorway at London concert

As Travis Scott's Circus Maximus World Tour continues to electrify audiences worldwide, the celebrated rapper is capitalizing on the momentum to generate buzz around potential upcoming models of the highly coveted Jumpman Jack sneaker. Since its official release by Nike six months ago, the Jumpman Jack has experienced a remarkable surge in popularity, with a few initial colorways already hitting the market to great acclaim. With Travis Scott's influence and artistic flair, fans eagerly anticipate what new designs and colorways might be in store for this coveted collaboration.

The highly-anticipated show was elevated by a series of surprise performances from special guests, including Yung Lean and Ice Spice, who made their debut alongside Travis Scott. The Swedish rapper's appearance was a highlight of the evening, as Scott previewed an exclusive new track that had the crowd entranced. The electrifying performance would linger in the memories of those in attendance for a long time to come.

But for sneaker enthusiasts, the evening held an added layer of excitement. Travis and Nike had been quietly cooking up some highly anticipated footwear collaborations, and the show offered a rare opportunity to get a sneak peek at one of these upcoming releases. As the lights dimmed and the music paused, the anticipation was palpable as fans eagerly awaited a glimpse of the latest additions to Travis's signature line. With great fanfare, the duo revealed the new kicks, sending the crowd into a frenzy as they eagerly devoured every detail of the design.

With the "Sail" and "University Red" colorways already released and more looking to join the collection in 2024, fans might be eager to see when this "Red/Gum" colorway gets an official stamp of approval with a release date cemented. This brand-new silhouette takes an approach that is very easy to wear with a complete red base and upper of the sneaker accompanied by a gum sole to round out the Jumpman Jack design. It includes a white reverse swoosh and a white Jordan logo on the tongue. While closer shots have yet to be revealed and might take some time until hi-definition looks get released, these are already on the fans' radar.

I for one, am immediately reminded of the original Nike Air Yeezy 2 model "Red October" as both shoes have a similar structure now that I am reminded of it. With the design of the Jumpman Jack taking the high top look and even adding on the strap across the top side of the shoe, then the addition of the swoosh placement with the red color, the Red October might have been an inspiration when looking towards the design of the shoe and the evolution to this specific pair.

As the curtain closes on the Nike/Yeezy partnership, Travis Scott's latest reveal could be a nod to a sneaker enthusiast's coveted grail.

While the Nike Travis Scott Jumpman Jack "Red/Gum" colorway does not have an official release set, it is fair to say many are keeping their eyes and wallets open for the potential announcement of the shoe.