Travis Scott pays homage to his alma mater with new Air Jordan 1 Low

The rap star remains true to his origins as he prepares to release an inspired new colorway.
66th GRAMMY Awards - Show
66th GRAMMY Awards - Show / Kevin Mazur/GettyImages

Travis Scott, the acclaimed rap sensation, is expanding his collaboration with Nike, this time introducing a fresh iteration of his renowned Jordan 1 Lows.

Following a musically prosperous year, Travis Scott unveiled his fourth studio album, Utopia, and the buzz surrounding his name showed no signs of slowing down. Scott introduced the Travis Scott Jordan 1 Low "Dark Mocha" in the Fall of 2019, showcasing a distinctive brown and black color scheme accented by a white reverse swoosh — a motif that would become inseparable from Scott's collaboration with Nike. The Jordan 1 Low underwent reinterpretations, including a "Reverse Mocha" design and a collaboration with Fragment.

Travis Scott takes inspiration from his alma mater, Elkins High School, for a blue and yellow sneaker color scheme.

The upcoming "Elkins" colorway marks a significant evolution in the beloved sneaker's design. By infusing vibrant yellow and blue hues onto the familiar silver-white base, coupled with a timeless gum sole, this iteration injects a burst of fresh energy into the sneaker scene. What's particularly striking about this update is how it expands the sneaker's versatility beyond its previous simplicity. Now, it effortlessly complements a wide array of outfits and style preferences, making it a go-to choice for fashion enthusiasts seeking a statement piece that transitions seamlessly from day to night, season to season.

Aside from the bold color scheme and intricate design elements, subtle details truly elevate this sneaker. For instance, the understated red Nike logo on the tongue — a small yet impactful addition that adds a pop of contrast, catching the eye without overwhelming the overall aesthetic. The "Elkins" colorway is not just another sneaker release; it's a testament to the enduring appeal of the Jordan 1 Low silhouette and the boundless creativity of Travis Scott's vision. It's a fusion of style, substance, and symbolism—a true collector's item destined to leave a lasting impression on sneakerheads and fashion enthusiasts alike.

Enthusiastic fans of both the shoe and Travis Scott himself will be eagerly anticipating the release of the new Travis Scott Jordan 1 Low "Elkins" style, available in both men's and women's sizes. Priced at $150, securing a pair upon release will prove fortunate, given their tendency to sell out rapidly and subsequently appear on resale platforms at significantly higher prices, often reaching into the thousands. Mark your calendars for May 17th, just in time for a fresh spring drop transitioning into summer.