Tennis legend Michael Chang back in the limelight with return of his trademark sneaker
For the third month in a row, Reebok will go into its trademark vault and reintroduce a popular sneaker from years ago. This time, they will be celebrating tennis legend Michael Chang as they roll out his Court Victory Pump, which was popular when the former star was winning titles back in the 1990s.
Chang, who wore the signature shoe, was the youngest Grand Slam Singles champion at the time the shoes were rolled out. The Court Victory Pump was the freshest and most distinguishable tennis shoe of its time. The green and neon yellow accents, along with the fuzzy tennis ball on the tongue that could "pump" up the shoe, were worn by sneakerheads and tennis players all over the world.
The iconic Court Victory Pump is coming out of the Reebok archives for a retro re-release on March 15.
The shoes are expected to be released to retail consumers on March 15 with a manufacturer's suggested retail price (MSRP) of $160.
Considering that Nike and other wholesalers have been releasing retro shoes since 2012, Reebok has also followed suit by re-introducing three shoes within the last three months that were popular in past decades.
Reebok rolled out the "Reebok Preseason" from 1994 in January and Allen Iverson's "Red Toe" last month. It has not been announced if the sneaker giant will launch another retro shoe in April.
The Preseason, released on January 26 was originally made famous by Emmitt Smith, of Dallas Cowboys fame in the 1990's. Smith went on to become the NFL's career-leading rusher and a member of the Pro Football Hall of Fame. He played most of his games on astroturf and wore mid-top sneakers. The mid-top came out at a $130 price point, while the low-top came out at $100 MSRP.
Reebok advertises the "Reebok Question Red Toe" as the show thatpays homage to Allen Iverson's best moments.
Reebok says in their advertising that the shoes have a vintage take on the classic shoe with an old-school feel that AI wore while winning MVP honors years ago. The shoe originally came out in 1996 when AI was still banging and clanging with the Philadelphia 76ers. A pair now retails for $170 and has been out since February 16.
Iverson now serves as a Vice President for Reebok Basketball and contributed to The Answer line, which was the follow-up to the Question.