Supreme x Jordan Brand returns for Fall/Winter 2024

As Supreme embarks on its latest season of product drops, it seems poised for a resurgence in the realm of top-tier streetwear. The Fall/Winter 2024 collection has already demonstrated significant success with the quick launch of new offerings. Staying true to their tradition of releasing staple items, such as graphic tees, beanies, and six-panel hats, Supreme continues to embrace collaborations that elevate its brand and reach new audiences.

This season has already seen the long-awaited debut of the Supreme x Tyler, the Creator collaboration tee, which has generated considerable buzz among fans and collectors alike.
As new drops roll out weekly, Supreme has officially announced its collaboration with Jordan Brand for Fall/Winter 2024. This partnership is highly anticipated, as previous collaborations between the streetwear giant and sportswear icon have resulted in some of the most sought-after pieces in recent history.

The upcoming Supreme x Jordan Brand collection appears to be centered around fall-themed apparel, showcasing designs that echo the vibrant yet cozy aesthetics of the season. Previewed items for this seasonal athletic collaboration include puffer jackets, tracksuits, hoodies, jerseys, short-sleeve T-shirts, sweatpants, shorts, headbands, socks, an athletic bag, and a branded basketball. The traditional basketball motif is evident, infusing a retro flair into the clothing line, and pays homage to the enduring influence of basketball culture on streetwear.

In addition to the collaboration T-shirt with Tyler, the Creator, the skate brand recently completed a project with Thrasher just last week. The upcoming Supreme x Jordan Brand collection appears to be centered around fall-themed apparel. Previewed items for this seasonal athletic collaboration include puffer jackets, tracksuits, hoodies, jerseys, short-sleeve T-shirts, sweatpants, shorts, headbands, socks, an athletic bag, and a branded basketball.

In addition to the typical Fall/Winter collection, the two brands will also unveil a photo tee featuring The Notorious B.I.G

The puffer jackets are particularly noteworthy, featuring fur collars that evoke vintage styles commonly seen in the 2000s, thus merging nostalgia with contemporary fashion. These jackets are set to debut in navy, black, and white colorways for the winter season, each designed to provide warmth and style. Additionally, reflective backing enhances their design, while both brand logos are elegantly embellished on the back, ensuring that the pieces stand out.

Meanwhile, the tracksuits embrace a minimalist aesthetic as we transition into the fall season. Available in olive/brown, light blue/navy, and classic black, they capture a quintessential autumnal style, making them an effortless choice for a comfortable outfit as temperatures begin to drop. Soft, breathable fabrics are paired with smart tailoring, offering wearability without compromising on style.

Regrettably, there are no sneakers or boots currently anticipated from the collaboration between the two brands. This absence may disappoint some fans, but it is important to note that both Supreme and Jordan Brand have a history of surprising their audience with unexpected releases. Given that this is not their first partnership, there remains a possibility for future releases that could include footwear, keeping the door open for exciting developments down the line. As both brands continue to evolve and innovate, their collaboration is sure to keep streetwear enthusiasts eagerly anticipating what comes next.