Reebok partners with Panini America for a product collection honoring an NFL legend

The Reebok x Panini Prizm Preseason collection pays homage to an NFL great in Emmitt Smith.
Panini x Reebok SS24 - Prizm x Emmitt Smith. Image courtesy Reebok
Panini x Reebok SS24 - Prizm x Emmitt Smith. Image courtesy Reebok /

Back in 2022, Reebok and Panini America joined forces for a reimagined line of NBA legend Allen Iverson's Reebok Question silhouettes. Panini America is the powerhouse of sports cards, and they put their signature touch on the retro Question shoes with shoe charms that read "Rookie Shoe" and inscribing their logos on each respective set of sneakers. Earlier this month, Reebok announced it would be partnering once again with the leading sports card manufacturer to create a dynamic collection of footwear, apparel, and collectible cards. This time around, the two brands look to honor football legend and longtime partner Emmitt Smith, while also showcasing Panini's renowned Prizm line of sports cards.

In 1993, Reebok and NFL icon Emmitt Smith formed a powerful partnership. Over the course of the decade, Smith featured prominently in Reebok's advertising campaigns, showcasing the brand's innovative "Preseason" line of turf shoes. This bold new direction was further solidified with the launch of the ES22 trainer in 1996, a groundbreaking design that combined Reebok's cutting-edge performance technology with Smith's exceptional speed, strength, and agility.

Fast-forward to 2009, when Smith became part of the Panini America family through a historic agreement with the NFL, encompassing both current and former players. In 2012, Panini introduced its flagship "Prizm" brand, offering a premium sports card experience that quickly captured the imagination of collectors. With its striking high-gloss finish, eye-catching rookie cards, and limited-edition inserts, Prizm has become one of the most coveted and iconic products in modern sports card culture. Now, as part of the "Reebok x Panini Prizm Preseason" collection, two legendary brands come together in a celebration of athletic excellence.

June 14 marked the arrival of the Emmitt Smith collection, headlined by three “Prizm”-inspired iterations of historic Reebok turf training shoes, the “Preseason ’94” and Emmitt Smith’s signature “ES22”. Fans of Reebok, Emmitt Smith, and Panini Prizm will delight in the attention to detail that has gone into crafting these sneakers. Each style features distinctive design elements, including vibrant Prizm logos, bold graphics that pay homage to iconic Panini cards and rare parallels, and subtle nods woven throughout the classic Reebok "Preseason" design aesthetic.

Panini x Reebok SS24 - Prizm x Emmitt Smith. Image courtesy Reebok /

This collaboration is a celebration of the intersection of sports, style, and nostalgia, offering a fresh take on the iconic Reebok design. In addition, a matching apparel set will accompany the retro silhouettes, rounding out the Reebok x Panini collection.

Panini x Reebok SS24 - Prizm x Emmitt Smith. Image courtesy Reebok /

To celebrate the launch of this new collaboration, a special surprise is being included with every purchase. In every pair of Panini x Reebok ES22 "Color Blast" shoes lies a unique Panini x Reebok Prizm Emmitt Smith trading card. This highly collectible set showcases stunning visuals of Emmitt Smith during his playing career, with a range of base Prizm cards featuring parallels and coveted inserts. The inserts, including Brilliance, Manga, and Color Blast, vary in rarity, making this a valuable and coveted addition to any collection.

The Panini x Reebok ES22 "Color Blast" shoe collection echoes the distinctive aesthetic of the trading cards that served as its muse.

Panini x Reebok SS24 - Prizm x Emmitt Smith. Image courtesy Reebok /

You can shop the Reebok x Panini America Emmitt Smith collection now globally on and select in-store retailers.