PUMA and Mercedes-AMG Motorsport unveil iconic collection inspired by “The Hammer”

On August 7th, PUMA debuted its eagerly awaited collaboration with Mercedes-AMG Motorsport, celebrating the iconic AMG 300 CE 6.0—known affectionately as “The Hammer”. This innovative collection seamlessly blends advanced automotive aesthetics with PUMA's signature sporty flair, capturing the attention of both motorsport enthusiasts and style-conscious consumers alike.

The AMG 300 CE 6.0, launched in 1986, made a significant impact in the automotive landscape with its stunning design and formidable AMG-modified V8 engine, which delivers an impressive 283 kW of power. This remarkable sedan not only turned heads on the road but also broke barriers by surpassing the 300 km/h mark, thus earning its legendary nickname, “The Hammer”. The vehicle's lasting influence extends beyond the automotive industry; it has left an indelible mark on fashion trends as well.

The newly launched PUMA x Mercedes-AMG Motorsport Collection pays homage to this storied automotive legacy. The line features striking colors, bold details, and luxurious materials commonly associated with high-performance vehicles. Key pieces from the collection, such as the pilot jacket and tracksuit, encapsulate the spirit of “The Hammer”, blending style and function in a way that speaks to both car aficionados and fashion lovers.

Ignite your wardrobe with PUMA's latest collaboration featuring a one-of-a-kind collection inspired by Mercedes-AMG Motorsport.

Among the standout items in the collection is the standout pilot jacket, designed to capture the dynamic essence of the AMG 300 CE 6.0. This jacket is complemented by a tracksuit that marries comfort with luxury, perfect for both casual outings and more upscale settings. Each piece is crafted to invoke the power and performance associated with the legendary vehicle, allowing wearers to channel their passion for motorsport in their everyday attire.

More than just a fashion line, the PUMA x Mercedes-AMG Motorsport Collection invites fans to embrace the spirit of an automotive icon. It encourages individuals to express their personal style while honoring the rich heritage of a vehicle that continues to resonate with car enthusiasts and fashionistas alike.

This collection aims to resonate not only with those who appreciate the thrill of speed and performance but also with a broader audience eager to incorporate automotive culture into their daily fashion choices. Whether you are hitting the track or just taking a stroll, these pieces provide a unique blend of automotive inspiration and contemporary fashion.

The PUMA x Mercedes-AMG Motorsport Collection is now available for purchase in select PUMA retail locations and on the official website at puma.com. Don’t miss your opportunity to own a piece of this exciting collaboration that celebrates one of the most recognized legends in automotive history.