Noah Lyles, Jude Bellingham, and Tate McRae star in new Adidas Z.N.E. campaign

Merging the realms of sport, fashion, and culture, renowned style icons unveil the Adidas Z.N.E. collection in a fresh campaign aimed at fostering a sense of community among fans and everyday athletes worldwide. By integrating lifestyle with sporty design elements, this latest collection redefines the iconic performance-first silhouette, transforming it into an everyday uniform for a diverse global audience passionate about sports and culture.

Style icons launch the Adidas Z.N.E. collection, blending sport and fashion to unite fans worldwide

The new Adidas Z.N.E. collection unites a diverse lineup of emerging talents from its global family, featuring stars like Tate McRae, Jude Bellingham, and Noah Lyles. This collection highlights the universal connection forged through a shared passion for sports, dance, music, and athletics. Designed with comfort in mind, the collection includes hoodies, sweatshirts, pants, tees, and shorts, all showcasing vibrant color-blocking details.

Leading the launch of Adidas’ latest capsule collection is a dynamic group of next-gen trailblazers. This diverse roster includes Canadian singer-songwriter and dancer Tate McRae, actress Xochitl Gomez, K-pop sensation BABYMONSTER, Olympic gold medalist track star Noah Lyles, Chinese snowboarder Su Yiming, and football standouts Jude Bellingham, Alessia Russo, and Paulo Dybala.

Each of these influencers represents unique communities within the realms of sports and culture, serving as an inspiration for the Adidas Z.N.E. collection. Drawing from their respective fields—whether it's the track, the stage, or the pitch—this collection aims to foster a sense of belonging and connect these icons' fans through a shared passion for sport, culture, and style.

This collection reimagines the iconic performance-driven silhouette into versatile capsule pieces perfect for everyday wear. Each item utilizes Primeknit technology—Adidas' cutting-edge innovation developed through extensive research on athlete movement and body mapping—ensuring distraction-free comfort and freedom of movement. The collection's key items can be styled in numerous ways to reflect the unique style of each wearer:

• Adidas Z.N.E. FZ Hoodie and Adidas Z.N.E. Pants: Featuring a clean white palette offset by signature black three-stripe branding, this outfit balances simplicity and fashion with a sleek monochromatic base. The Adidas Z.N.E. Full Zip Hoodie offers a relaxed fit with dropped shoulders, a stylish funnel neck, and an oversized hood for additional comfort. The Adidas Z.N.E. Pants maintain a fuss-free aesthetic with a slim fit, featuring invisible seams and discreet pockets.
• Adidas Z.N.E. Tee and Adidas Z.N.E. Shorts: Designed for all-around comfort and adaptability, the Adidas Z.N.E. Tee and Shorts embrace a minimalist color-blocking approach with a white base. Each piece is accentuated by a three-stripe logo on the chest and a striking black parallel line design running along the arms and legs.
• Adidas Z.N.E. Women’s Sweatshirt and Barrel Pants: The Adidas Z.N.E. Women’s Sweatshirt boasts a boxy fit, rounded crew neck, and cuffed sleeves, enhancing its shape. Paired with the Adidas Z.N.E. Barrel Pants, which feature a relaxed straight-leg design, this combo channels an effortlessly casual vibe.
• Adidas Z.N.E. Men’s Hoodie and Pants: The Adidas Z.N.E. Men’s Hoodie incorporates a kangaroo pocket and a high-neck hood for added style. The Adidas Z.N.E. Pants provide a body-hugging regular fit with cuffed ankles, complete with hidden side pockets and an adjustable drawcord for personalized comfort.

When discussing the new line and his personal styling choices, Noah Lyles stated in an official Adidas press release:

"Sport and style are two of my biggest passions and I bring these worlds together as much as I can – whether that’s on the track, off-duty or walking down the tunnel on race day. So, the fact I can extend this passion even further as a face of adidas Sportswear’s new collection is incredible. I am forever playing around with my style – for me, I always have to keep it looking and feeling fresh. I can’t deny that I love big statement looks, but having staple pieces that I can switch in and out is also a secret to my style – timeless pieces are where it’s at. I feel so lucky that my athletics journey has allowed me to travel the globe and experience different cultures and communities – it has definitely influenced different fashion trends I’ve dipped into over the years. In a way, I think this is what has ultimately helped me develop my own individual vibe and I am excited to see how it continues to evolve as I connect with more communities throughout my career, and beyond."

- Noah Lyles

The Z.N.E. collection from Adidas Sportswear is now globally available as of August 29, both online at https://www.adidas.com/us/sportswear, in physical stores, and through the official Adidas app.