Nike x Patta to relaunch Air Max 1 Chlorophyll for anniversary celebration

Established in 2004, Amsterdam-based Patta has transformed from a specialized sneaker boutique into a dynamic brand that captures the spirit of contemporary sneaker culture through its innovative designs and community-driven initiatives. Over the years, Nike and Patta have partnered on more than ten occasions, including six highly sought-after Air Max 1 colorways.

Patta is Nike's longest and most influential collaborator in the Air Max line

In celebration of Patta's 20th anniversary, Nike is partnering with the acclaimed Dutch brand for an exclusive drop of the highly sought-after Patta x Nike Air Max 1 Chlorophyll, recognized as one of the most desirable collaborations in the history of the Air Max 1 collection. The relaunch of the cherished Air Max 1 silhouette, directly coincides with the 15th anniversary of the Nike and Patta partnership and reflects the brands' rich history. This release celebrates a significant moment in their past and paves the way for promising future collaborative initiatives.

Patta co-founder Guillaume “Gee” Schmidt commented on the two brands reuniting for this landmark occasion, stating the following in an official Nike press release about the upcoming drop:

"The original Chlorophyll project was almost like a first album: There was a lot of energy, a lot of ideation in there, and the product was just very organic... With this release, we stick to the essence of the shoe, which really stands the test of time. It's just an amazing moment to bring back a shoe that's so coveted, that's so loved by the sneaker community and the community at large."

- Guillaume “Gee” Schmidt

The iconic Chlorophyll and Matte Silver colorway remains as striking as ever, enhanced by a custom Patta tongue label, highlighting the brand's considerable influence within sneaker culture. Designers have meticulously refined every detail, even incorporating the same fabric used in the 2009 edition for this year's release. Moreover, the updated sock liner now features a €20 bill design, replacing the previous Dutch Guilder. Enthusiasts of the Air Max 1 Chlorophyll will find that this fresh drop closely resembles the original design, with subtle modern enhancements. A specially designed box, embellished with Chlorophyll accents, commemorates Patta's 20 years of commitment to the community.

The collaboration between Nike and Patta reaches far beyond sneakers and clothing. A prime example of their commitment to community engagement is Nike’s prominent sponsorship of the Patta Academy. This initiative empowers aspiring young entrepreneurs by providing them with valuable resources and support, aligning perfectly with both brands’ shared mission of nurturing and inspiring the next generation of leaders.

"I think the key for us — and definitely in our collaborations with Nike — is that it's always a bigger story. It's always about more than product. And I think that's our essence." - Patta cofounder Guillaume “Gee” Schmidt.

Leo Sandino-Taylor, Nike's Vice President of Global Energy Marketing, shared insights on the collaborative initiative that reunites Nike and Patta in celebrating a coveted piece of footwear. In the aforementioned news release, he stated:

"I think anyone who works with us on these kinds of partnerships is successful when they know their community and they build an idea, unapologetically, for the very core of that audience. Patta is at the top of the game in that regard... The community and point of view they’ve created is so tight that I think they serve and inspire one another. It gives Patta a special ability to articulate what they stand for and who they stand for. That’s why the Patta DNA is so clear in every project we’ve done together."

- Leo Sandino-Taylor

The exclusive Patta x Nike Air Max 1 Chlorophyll release will launch on September 13, available at pattaxnike.com and Patta chapter stores. However, customers in Lagos, Nigeria can enjoy early in-store access on September 12 at the local Patta chapter store.