Capitalizing on the popularity of Ja Morant's inaugural signature sneaker, Nike's design team has unveiled a second-generation model that enhances comfort and stability. Introducing the Ja 2, Nike’s answer to Morant's needs, designed specifically for today’s dynamic playmakers. This cutting-edge sneaker offers optimal support, superior bounce, exceptional responsiveness, and precise control, meeting the demands of elite athletic performance. Likewise, the Ja 2 has been engineered to withstand the demanding physicality of a complete season, providing the necessary support during explosive takeoffs, landings, and lateral movements.
The Nike Ja 2 looks to soar to great heights
The forefoot Air Zoom unit of the Ja 2 provides enhanced responsiveness, allowing athletes to navigate quick movements on the court with ease. Meanwhile, a molded midfoot panel ensures lockdown support and control for players engaging in fast breaks or one-on-one situations. Additionally, the underfoot traction pattern, inspired by the semitrailer tires that Morant trained on in his childhood backyard, enables athletes to make confident cuts.
The standout franchise cornerstone of the Memphis Grizzlies shared his thoughts on the unveiling of the Ja 2 in an official Nike press release, where the 25-year-old remarked:
"From the Ja 1 to the Ja 2, the core things remain the same. The work ethic doesn’t change... It’s about comfort, more bounce and bringing my fans into some different storytelling they may not know. We tell those stories through the colorways of my shoe."Ja Morant
Morant's active participation is reflected in several design elements of the Ja 2, particularly the color schemes that capture the thrill of watching him in action and emphasize his distinctive status as Nike Basketball's first Generation Z signature athlete. A notable example is the launch colorway, "Purple Sky", inspired by the captivating experience of watching Morant's electrifying performances. His acrobatic dunks, exceptional ball-handling skills, and vibrant energy create a sense of wonder reminiscent of gazing at a stunning purple night sky.
The design of the silhouette embodies Morant's journey as both an individual and an athlete, encapsulating his origins, his bond with the upcoming generation, and the resilience that fuels his rise after adversity, serving as a source of inspiration for many. These themes are further reflected in the Ja 2 apparel line, which showcases Morant's distinctive style, charisma, and deep ties to youth culture, highlighted through vibrant and artistic prints on his signature fleece hoodie and pants.
Josh Wachtel, Vice President and General Manager of Global Men’s Basketball at Nike, spoke about the importance of the Ja 2 for the brand in the previously referenced news release, stating:
"In Nike Basketball, we get to work with the world’s best athletes, help them be even better on the court and create a canvas to tell stories. We are excited for the world to wear the Ja 2 and to continue to be inspired by his growth and electric style of play... The Ja 2 gives hoopers everything they need — it’s bouncy, fast, stable, looks great and is available in kids' sizing to serve the next generation."Josh Wachtel
Beginning September 26, the Ja 2 will officially launch on Nike's SNKRS app and in select retail stores. Furthermore, the associated silhouette and apparel collection will be available globally through nike.com and select retailers starting October 8.