New Balance signs NFL Draft prospect Marvin Harrison Jr. to an endorsement deal

New Balance made a major acquisition by securing the endorsement rights to Ohio State Wide Receiver Marvin Harrison Jr., one of the most promising NFL prospects in recent memory. The son of legendary Indianapolis Colts Wide Receiver Marvin Harrison Sr., Jr. has certainly made a name for himself with an impressive collegiate career that includes being a two-time unanimous All-American and the recipient of the 2023 Fred Biletnikoff Award. Given his stellar performance, MHJ is now projected for a top selection in the upcoming 2024 NFL Draft, with his name expected to be called in the top 10 set of picks.

New Balance proudly announced MHJ's arrival to their team as a key player in the early stages of their first-ever American Football cleat line. Marvin's arrival marks an exciting new chapter for the NB brand and signifies a significant step forward in its efforts to expand into the USA's brand of football. His expertise and experience will be instrumental in shaping the direction and success of this innovative collection.

Marvin Harrison Jr.'s involvement with New Balance has the potential to elevate their football ventures to new heights.

This is what the 21-year-old prospect had to say about his new partnership in a statement with the official New Balance Press Box site:

"Family is very important to me and joining a family brand like New Balance felt like I was building a relationship that centers on trust and shared values... Being able to work closely with the design and product creation team so quickly and helping them launch the new cleats is just icing on the cake. I am excited to do the work and build something that will inspire the next generation and help me excel as I enter my professional football career."

- Marvin Harrison Jr.

Marvin is poised to play a key role in promoting the launch of New Balance's American Football line to young players. The two parties aim to revolutionize the industry by proving that athletes no longer have to compromise between comfort and performance when selecting adequate cleats. By showcasing that top-notch technology and design can coexist with a comfortable fit, New Balance x Marvin Harrison Jr. is paving the way for a new era in high-performance athletic gear.

New Balance Head of Global Sports Marketing for American Football and Basketball, Naveen Lokesh, also commented on the landmark deal in the Press Box release saying:

"From the first conversation with Marvin it was clear that he was a perfect fit for us at New Balance, his drive, passion and incredible work ethic speak to the person that he is on and off the field... His dedication to everything he does will help us launch New Balance into the American Football category and push the boundaries of what athletes can do to inspire the next generation. We are excited to start this journey together and co-author our legacy in sport culture."

- Naveen Lokesh

Attendees of the 2024 NFL Draft festivities in Detroit will have the exciting opportunity to be the first to witness the unveiling of the highly anticipated New Balance Prodigy and New Balance Fortress cleats. These cutting-edge cleats will be showcased in an exclusive pop-up event hosted by Klutch Athletics in partnership with New Balance. New Balance has also launched a new Instagram page dedicated to all things US Football, with the aptly-named @newbalancegridiron handle.