Earlier this week, New Balance officially unveiled an exciting update to the signature shoe of U.S. Open champion and current World #2, Coco Gauff: the New Balance Coco CG2. On August 21st, the first colorway of Gauff's second signature NB silhouette, "Power and Grace" became available on the official New Balance website, with a suggested retail price of $159.99. Launching in a striking combination of oxidized blue and firefly, this release celebrates the energetic atmosphere of New York City, drawing inspiration from the legendary Statue of Liberty.
Coco Gauff's latest signature shoe takes her original design to new heights, focusing on improved court performance and unique aesthetics. This updated model is inspired by New Balance's 550 silhouette, a style Gauff loves, and features a tennis ball logo instead of a basketball on the woven tongue. The Coco CG2 marks the third signature shoe designed for Team New Balance Women, extending its influence across tennis, running, and softball. Notably, it’s also the ninth signature shoe crafted specifically for female athletes in these sports.
The woman behind the CG2's inspiration discussed the unveiling of her latest New Balance venture, stating:
"I had as much fun designing and collaborating on the Coco CG2 as I did with the Coco CG1... My relationship with the New Balance team is incredible, and I’m excited to see what people think of the evolution of this shoe!"Coco Gauff via New Balance Press Box
The CG2 showcases a striking diamond-knit mesh across the collar, heel, and tongue, along with a uniquely designed triangular Ndure toe cap. This innovative design not only introduces a geometric element but also enhances stability and flexibility, drawing inspiration from the stunning architecture of Paris, a city Gauff adores. Additionally, the suede overlays on the saddle enhance the shoe's stylish appeal, making it suitable for both athletic endeavors and casual outings.
Designed with cutting-edge Energy Arc technology, the Coco CG2 is tailored for top-tier tennis players who excel with dynamic movements on the court. Featuring a multi-density FuelCell midsole paired with a carbon fiber plate, this shoe delivers exceptional comfort, a propulsive energy return, and crucial stability across every aspect of play. Unique window details at the lateral heel and the robust Ndurance outsole showcase the shoe's innovative carbon fiber plate technology.
The Coco CG2 features a bolder palette and personality than its predecessor, embodying the vibrant spirit of the city that never rests.
In numerology, the number two embodies femininity, symbolizing strength and elegance. Reflecting this essence, the second model of Coco Gauff's signature shoe proudly displays "power" on the left shoe's label and "grace" on the right. Additionally, "CG" is elegantly etched on the pivot point, representing Coco's spirit. The shoe’s launch colorway features a trophy emblem on the back, celebrating her return to New York as she prepares to defend her championship title.
Evan Zeder, Head of Tennis Sports Marketing at New Balance, commented on the significant advancement in the brand's partnership with Coco Gauff, stating in the accompanying press release:
"There is no shoe in tennis quite like the Coco CG2, just like there is no athlete quite like Coco Gauff. We’re so proud of what Coco has done for the game of tennis on and off the court and how she continues to fit perfectly into the New Balance family... We are so excited to continue to support her journey as both a person and an athlete."Evan Zeder
Additionally, fans in New York City can attend the Coco’s Court pop-up event from August 23 to 24. This unique experience, inspired by Coco's favorite elements, will allow attendees to explore and purchase an exclusive colorway available only at the event.