Emerging as a strong contender in the footwear industry, New Balance Basketball is gaining attention with its high-quality basketball division and impressive roster of endorsed athletes. The brand continually strives to enhance its on-court and off-court offerings, a commitment clearly showcased in the launch of their latest model, the TWO WXY v5.
By seamlessly integrating advanced technology with performance-boosting attributes, the TWO WXY v5 opens up a world of possibilities for two-way players, enabling them to excel in positionless basketball. This innovative footwear is designed to meet the demands of the modern game, allowing athletes to navigate the court with agility and versatility. The features of the TWO WXY v5 are tailored to enhance both offensive and defensive skills, empowering players to adapt their style of play and respond fluidly to the dynamics of each game. In an era where versatility is paramount, this model represents a significant leap forward in footwear design, perfect for those who thrive in a fast-paced, unpredictable environment.
New Balance elevates their game in the basketball market with launch of the TWO WXY v5 model
The TWO WXY v5 has been meticulously crafted to cater to athletes who can influence the game from multiple positions on the court. This versatility is perfectly embodied by New Balance Basketball’s standout athlete, Jamal Murray, who continues to represent the model as its prominent ambassador. Murray’s dynamic playing style, characterized by his ability to score from various spots and create opportunities for his team, aligns seamlessly with the shoe’s innovative design.
Myles Williams, Assistant Product Manager for New Balance Basketball, emphasized the significance of the TWO WXY v5 and its dedication to enhancing player performance in an official press release from the company:
"The TWO WXY v5 takes direction from our athletes on what refining features would elevate their competitive experience. Whether players are creating space or defending in the open floor, our team refined the balance of comfort and control through these dynamic moments... Adding athlete-led innovation to this franchise helps take Jamal's - and any hooper's - game to the next level."Myles Williams
The TWO WXY v5 marks a notable progression in performance footwear, further refining the groundbreaking application of FuelCell and Fresh Foam technologies originally introduced in its predecessor, the v4 model. This latest iteration is equipped with an advanced midsole that expertly combines FuelCell material for dynamic energy return with Fresh Foam X cushioning at both the heel and forefoot, providing exceptional impact protection. This strategic integration not only enhances responsive comfort but also optimizes agility, effectively addressing the requirements of swift lateral movements and the challenges posed by high-impact takeoffs and landings.
In addition to its technologically advanced midsole, the TWO WXY v5 is designed with a high collar that offers exceptional heel support, contributing to a secure, locked-in fit that athletes will appreciate during intense gameplay. Furthermore, zonal cushioning envelops the toe box, ensuring plush comfort while maintaining necessary responsiveness. The lightweight engineered mesh upper is another standout feature, promoting breathability and flexibility, which culminates in a 360-degree comfort experience for the wearer.
This upcoming 2024-25 NBA season, the TWO WXY v5 will be sported by prominent NB Hoops athletes including Jamal Murray, Dejounte Murray, and Aaron Nesmith. Starting September 13, the TWO WXY v5 was officially launched at select retailers and on www.newbalance.com, with a recommended retail price of $120.