New Summer '24 colorway alert: New Balance 9060 "Concrete"

The resurgence of New Balance as a cultural phenomenon has been nothing short of remarkable. Gone are the days when the brand was primarily associated with dads and runners, although it's still safe to say that these demographics remain a significant part of their loyal fan base. However, the brand's revamped lifestyle category has been the driving force behind their renewed popularity.

New Balance has long been known for their classic models, such as their MADE in USA and MADE in UK lines, which have been beloved by enthusiasts for decades. These timeless designs have undoubtedly contributed to the brand's enduring appeal. However, it's their more recent forays into alternative casual wear silhouettes that have truly captured the hearts of a new generation. Take, for instance, the 2002R and 1906R models, which have been reimagined with a fresh aesthetic that appeals to a younger demographic.

But it's the New Balance 9060 that has arguably been the most impactful in terms of reinvigorating the brand's reputation. This silhouette has been praised for its versatility, comfort, and stylish design, making it a favorite among those who prioritize form and function. The 9060's chunky sole and retro-futuristic aesthetic have resonated with both male streetwear enthusiasts and girly fashionistas alike.

The nostalgic charm of New Balance's classic aesthetic is reimagined in this striking "Concrete" colorway, characterized by a harmonious blend of grey hues that wrap around the upper and sole. The 9060 model has earned praise for its premium quality materials, which evoke a sense of luxury and sophistication. Since its introduction, the 9060 has been treated to a variety of classic grey colorways, each one catering to the insatiable appetite of New Balance enthusiasts for more. One such model that stands out in mind is the New Balance 9060 "Rain Cloud Grey" color variant, which standout actress Sydney Sweeney was photographed wearing through LAX back in March.

This "Concrete" 9060 colorway is sure to be a hit among those who appreciate the best of New Balance.

With its enduring popularity in today's sneaker landscape, it's clear that this model has struck a chord with fans of the brand. The combination of timeless design and top-notch craftsmanship has cemented the 9060s status as a beloved choice among men and women alike.

Mark your calendars for July 12th, when you'll be able to snag this stylish New Balance 9060 in "Concrete" from two top North American retailers, JD Sports and Finish Line, with an expected retail price tag of $150 USD.