Rapper, producer, and Grammy winner Tyler, the Creator is now collaborating with luxury fashion brand Louis Vuitton. The eccentric artist is bringing his vision to life through his connection in the music industry to rap legend Pharrell Williams, who became the creative director of menswear at LV in 2023.
With the help of Pharrell Williams' influence at Louis Vuitton, Tyler, The Creator's collection could become the most significant collaboration yet.
This is not Tyler's first foray into the fashion market. In 2011, after finding success in the music industry, Tyler officially launched his own streetwear brand, Golf Wang. Building on the success of Golf Wang's skater and streetwear aesthetic, Tyler introduced a luxury tier to the brand on June 11, 2016, with a fashion show showcasing GOLF le FLEUR. The first collaboration with GOLF le FLEUR happened in 2017 when Tyler partnered with Converse to release their first sneaker design together.
Tyler will use his signature design style to create the latest collection for Louis Vuitton, seamlessly blending luxury elements with his unique brand aesthetic. The standout pieces showcase the iconic Louis Vuitton monogram in a multicolored setting, adding a fresh twist to the vintage pieces for which the brand is known.
louis vuitton by TYLER OKONMA pic.twitter.com/odi5WwxwCR
— T (@tylerthecreator) March 21, 2024
For sneakerheads, Tyler completely transforms the signature Louis Vuitton skate shoe into something that belongs in a new GOLF le FLEUR collection. The previewed models feature a cream, off-white base with multicolored LV monograms splattered all over the shoe, as well as a second pair with a green base that incorporates a signature Tyler touch. This version includes camouflaged monograms and a unique LV logo in a vibrant pink and cream scheme.
Fans are excited for the exclusive capsule collection, in which the designer has flipped the brand on its head and made it his own. The logo has been transformed into a more animated look, laid on a flower-like GOLF le FLEUR design. The collection is available now on the official Louis Vuitton site.