HOKA shoes are taking the world by storm for runners and walkers alike

If you've seen someone rocking a pair of thick and spongy running shoes, chances are they're probably HOKA's.

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Pittsburgh Pirates v Washington Nationals / G Fiume/GettyImages

What are people wearing these days on there feet? Different people obviously stay loyal to their respective brands, you've got Nike, Adidas, New Balance, Asics, Reebok, so on and so forth. But, there's a particular brand of footwear that absolutely opened the floodgates for high-profile celebrities and regular folks to enjoy alike. That brand is none other than HOKA.

If the name doesn't ring a bell, you'd probably recognize a pair when you see one. Super plush cushioning in the sole, a large font HOKA logo plastered somewhere, and extremely elevated off the ground to almost stilt-like levels of appearance. This is the traditional vibe of a HOKA sneaker. Over the last few years, HOKA has gained momentum as one of the footwear market's fastest-growing brands.

HOKA is on track to become one of the world's most popular footwear brands in no time.

Madina Katter
Hoka Street Style Shoot In Berlin / Jeremy Moeller/GettyImages

The brand's name is derived from the Maori language, where "Hoka" is a verb meaning "to soar or to fly". Their official business name is "Hoka One One", with the "one one" part being pronounced "oh-nay oh-nay", and this translates in Maori to "to fly over the Earth". To say they knocked the ball out of the park with that name is an understatement. The HOKA's are literally known for their pronounced soles, to the point they've even been labeled "clown shoes' by some.

Clown shoes or not, people all around the world everywhere love them. As a prominent feature in their footwear models, people are encapsulated by their "meta-rocker" which provides the motion to "propel you forward comfortably" and "makes it feel like you're walking (or running) on literal air".

HOKA has some of the world's elite wearing their sneakers, with President Joe Biden seen walking in a pair of HOKA 'Transport' sneakers. Celebrities and other prominent figures alike have been spotted rocking HOKA's, including actresses Gwyneth Paltrow and Reese Witherspoon, British socialite Pippa Middleton, and models Emily Ratajkowski and Winnie Harlow.

Running shoes might be their specialty, but HOKA is slowly building their brand to accommodate lifestyle and athleisure clientele. It seems they want to have something fresh and new to appeal to all types of demographics, and the influence of HOKA seems endless given their meteoric rise thus far.

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