Foot Locker launches an innovative store concept in the core of New York City

On August 22nd, Foot Locker unveiled its innovative retail concept at 112 W 34th Street in New York City. This new venture highlights the company’s unwavering commitment to basketball and sneaker culture, introducing the Foot Locker 'Home Court'—a premier destination for multi-brand basketball shopping. This initiative represents the first collaboration with Nike and Jordan Brand, seamlessly merging exceptional customer service with a diverse selection of high-quality on-court and off-court products, setting a new standard in sneaker retail.

Foot Locker's new store in New York City aims to transform the shopping experience for both everyday shoppers and sneaker fans

With a focus on creating an exceptional global basketball shopping experience, Foot Locker's 'Home Court' embraces several fundamental elements:

Customer-Centric Design: This retail space is visually captivating, incorporating street-inspired basketball motifs and rich storytelling, all crafted with a sense of uniqueness and adaptability that appeals to sneaker lovers.

Immersive Experiences: 'The Clinic Digital Experience' exemplifies the innovative spirit of the store, offering customers an exciting self-initiated vertical jump challenge to directly assess sneaker performance.

Enhanced Technology: Customers will benefit from advanced measuring tools, featuring 3-D scanning technology to provide them with the perfect fit for basketball shoes, ensuring that every sneaker feels custom-made.

In addition to Nike and Jordan, Foot Locker 'Home Court' will showcase esteemed brand partners including Adidas, PUMA, New Balance, and Under Armour. The concept radiates the dynamic essence of sneaker and basketball culture, invigorated by Foot Locker's iconic Stripers, establishing the store as a pulsating center of activity.

Mary Dillon, President and CEO of Foot Locker, Inc., stated in an official press release:

"Our newly redesigned store epitomizes Foot Locker’s ongoing evolution and stands as a testament to our leadership in sneaker and basketball culture. With the introduction of our new Foot Locker ‘Home Court’ in partnership with Nike and Jordan Brand, this location sets a new benchmark... We take immense pride in bringing this innovative experience to the heart of New York City, a space designed to serve families, inspire sneaker enthusiasts, and honor the spirit of basketball culture."

- Mary Dillion

In conjunction with this new store concept, Kids Foot Locker will launch a refurbished area within the same location, designed to nurture family connections while young customers explore sneaker culture. This newly enhanced environment features interactive components aimed at engaging children:

Experiential Activations: Children of all ages can enjoy an activity table while social areas provide great settings for taking selfies that capture their sneaker shopping experience.

Digital Sizing Assistance: An interactive shoe scan experience, guided by a digital Striper, allows kids to attain an accurate fit for their sneakers.

Basketball Destination: The focus on basketball merchandise will be bolstered by brand partner presentations, spotlighting the finest selections for court play and casual wear.

Frank Bracken, EVP and Chief Commercial Officer of Foot Locker, Inc., shared his insights on the retail brand’s latest customer experience initiative in the aforementioned press release:

"Our newly redesigned store epitomizes Foot Locker’s ongoing evolution and stands as a testament to our leadership in sneaker and basketball culture. With the introduction of our new Foot Locker ‘Home Court’ in partnership with Nike and Jordan Brand, this location sets a new benchmark... We take immense pride in bringing this innovative experience to the heart of New York City, a space designed to serve families, inspire sneaker enthusiasts, and honor the spirit of basketball culture."

- Frank Bracken

This store opening underscores Foot Locker, Inc.’s achievements in fulfilling its Lace Up Plan, building upon prior successful store reimaginations in locations such as Willowbrook Mall in Wayne, NJ, and in Paris. The company is enthusiastic about expanding this revolutionary concept, with forthcoming openings planned in Melbourne and its debut store in India, set to launch in Delhi. As sneaker culture continues to flourish, Foot Locker's unwavering commitment to innovation and community engagement in its retail environments ensures that customers enjoy an unparalleled shopping experience.