FIRST LOOK: Travis Scott x Air Jordan 1 Low OG “Velvet Brown”

Another installment in the Travis Scott Jordan-verse is on the way.
Travis Scott – Utopia – Circus Maximus World Tour
Travis Scott – Utopia – Circus Maximus World Tour / Andreas Rentz/GettyImages

Travis Scott is stepping away from promoting his first signature sneaker with Nike, the "Jumpman Jack", and looks to be heading back to the Air Jordan 1 Low as he has begun to preview the next possible installment in the series with Jordan Brand. As of late, the original colorways have both been unique to the Air Jordan 1 Low but have also seemed to lower fan interest in purchasing the sneaker as it is not a new model of shoe, just a new color variation for the shoe that was already released.

The newest look at the next pair in the line of shoes looks to get as unique of a sneaker that Scott can provide to fans of his specific designs for his pairs. The "Velvet Brown" colorway looks to pull in the fans of the signature Travis Scott vibe when it comes to his models as they are brown throughout the entire shoe.

The coffee-like color can be seen throughout the upper, midsole, heel, and interior of the sneaker with black embroidery of the logos on the back of the left and right shoes. This dark tone adds a nice touch to the shoe, but also keeps the dark theme throughout. Along with the suede that covers the entirety of the shoe is the signature leather reverse swoosh that is seen on all of the Travis Scott x Air Jordan 1 collaborations so far.

Travis Scott went with a similar look, but in all black for the Travis Scott x Air Jordan 1 Low "Black Phantom"

As dialed back as these seem, it is a good sign for fans of the Travis Scott style for the stripped-back aesthetic in complete brown as well as the mentioned "Black Phantom". Both are easy to wear sneakers which fans always look forward too, especially casual sneakerheads. The first look does not feature the insole so we do not have a look at how committed they went with the all brown look yet.

As these are seemingly going to be released sometime in 2025, we will get more detailed looks as we get closer to the official release, with signs currently pointing toward a Spring drop.