Damian Lillard x BAPE looks to take partnership to new heights
By Gio Alvarez
Milwaukee Bucks star guard Damian Lillard is set to unveil his latest sneakers, designed for on and off the court. He debuted the 9th edition of his signature Adidas sneaker during the 2024 NBA Playoffs. After months of anticipation from players and fashion enthusiasts eagerly awaiting news of its release date, the long-awaited moment has finally arrived.
On Monday, Adidas Basketball proudly unveiled the latest addition to its collaboration with star player Damian Lillard, introducing the highly anticipated Dame 9 sneaker. This remarkable design is poised to be the lightest offering in the extensive lineup that Adidas has created in partnership with Lillard. Crafted with precision and performance in mind, the Dame 9 is specifically engineered to cater to the demands of dedicated athletes who play with intensity. Its innovative construction allows the sneaker to adapt seamlessly to the needs of even the most determined players, ensuring optimal support and responsiveness on the court.
This striking new style, developed in collaboration with the renowned brand BAPE, aims to impress and satisfy fashion enthusiasts in every conceivable aspect. By blending cutting-edge design with trend-setting elements, this partnership delivers a unique footwear option that appeals to those who appreciate both style and functionality.
“You reap what you sow...” - Damian Lillard in an Instagram post promoting the shoe
The official stats on the shoe are as follows:
14.5 oz: Lightweight to increase mobility.
Internal Lycra Bootie: Comfortable yet stable internal construction at the ankle for support throughout cutting and jumping.
Lightstrike: Lightweight and zoned cushioning in the midsole to protect the foot and reduce weight.
Strategic Grip: Multi-directional pattern & density outsole customized for agility, grip, and comfort through cuts and foot striking.
Total Torsion: Stiffness and support throughout the entire full-length foot to maximize force transfer.
Nubuck Toe Cap: Reinforced durability and protection on high abrasion areas.
Two eye-catching colorways of the sneaker are set to launch, accompanied by an exciting clothing collaboration between Damian Lillard and BAPE. This collection features a standout reversible mesh jersey, showcasing a sleek black solid camouflage design with Damian Lillard's distinctive logo on one side and BAPE's iconic college graphic on the other. Additionally, the lineup includes coordinating black solid camouflage shorts, stylish co-branded socks, and a special edition BABY MILO t-shirt featuring Damian Lillard. These pieces are sure to catch the attention of fashion enthusiasts everywhere. This collaboration is not just about footwear; it’s a complete lifestyle statement that merges performance and street style in a way that only Lillard and BAPE can deliver.
"Whether you're making headlines in clutch moments or just pulling up in style, we've got you…"This shoe is built for endurance, embodying the relentless grind and dedication it takes to rise to the top. It's for the grinders, the dreamers, and everyone ready to elevate their game. It's always Dame Time."
- Damian Lillard
The highly anticipated collection is set to retail for prices ranging from $25 to $160, offering a diverse selection for sneaker enthusiasts and fashion lovers alike. Customers will have access to this exclusive lineup through various channels, including the CONFIRMED app, the Adidas App, select retail partners, and directly via BAPE.COM. Mark your calendars for August 31, 2024, to secure your favorite pieces from this exciting collaboration.