Curry Fox 1: Exclusive look at De'Aaron Fox's first signature shoe with Curry Brand

According to initial reports from publications such as Sneaker News, we have details on Sacramento Kings franchise point guard De'Aaron Fox's first signature silhouette with Under Armour/Curry Brand. In October 2023, the announcement was made that Fox signed with Curry Brand, marking the distinguished honor of being the first signature athlete to join Under Armour's sub-label. The connection between Fox and Curry is quite evident, as both are talented guards in the NBA's Western Conference and divisional rivals, often facing off as part of two California-based franchises.

Fox's joining of the Curry Brand marked a significant milestone for Under Armour. In the official press release announcing this exciting news last year, Stephanie Linnartz, President and CEO of Under Armour, stated:

"Lauded as one of the league’s most notable players, De’Aaron’s skills on the court, early accomplishments, and dedication to the game serve as an inspiration for the future generation of athletes. De’Aaron embodies what it means to be an Under Armour athlete by creating a lasting impact, changing the game of basketball and the communities we serve for the better."

Stephanie Linnartz, October 2023

Similarly, Stephen Curry, the legendary Golden State Warriors point guard and the President of Curry Brand expressed his support for Fox's signing in the same press release, stating:

"To have somebody that believes in what you’re doing, believes in what the brand stands for, and believes in not just being a Curry Brand athlete, but taking that and building that into your identity as a player is special. And that’s exactly why we chose De’Aaron—he believes in Curry Brand and our mission as much as he believes in himself on the court. I’m grateful to have a partner that is so dedicated to our brand and invested in what our collective future holds."

Steph Curry, October 2023

Fast forward nearly a year, and fans now have an exclusive glimpse into the "collective future" between De'Aaron Fox and the Curry Brand, thanks to leaked images and details about his upcoming Curry Fox 1 signature model.

Sneak peeks of De'Aaron Fox's first Curry Brand shoe and signature logo are now available

As evident above, we can examine the premium materials utilized in the development of the Curry Fox 1. This includes the sole and its associated technologies, such as the innovative UA Flow system, as well as the unique furry material that resembles that of an actual fox, along with the Curry Brand emblems featured on the sneakers. Perhaps the most striking feature is De'Aaron Fox's official logo as a member of the Curry Brand, which cleverly combines the image of a fox with the letter 'D' for De'Aaron.

As of this writing, Under Armour has not yet made an official announcement regarding the specifics of De'Aaron Fox's debut Curry Fox 1 silhouette. Current rumors indicate that the Curry Fox 1 is expected to launch before the end of 2024, with more details to emerge as Under Armour prepares for the official unveiling through various promotional activities and world tours.