China gets its first-ever Jordan Brand World of Flight store

The popular Jordan Brand World Of Flight retail innovation has officially launched in China, marking its first store opening in Beijing’s Sanlitun district. This new location will also debut the Greater China region-exclusive Jordan Wings collection.

At Jordan Brand's World of Flight stores, the focus is on blending the unique culture of each community with a deep appreciation of basketball history and its evolution. This commitment to honoring both the local environment and the enduring influence of the sport creates a truly immersive experience for all those who visit.

World of Flight enhances the universal appeal of Jordan Brand, combining it with rich cultural history to ultimately foster an engaging experience.

Spanning four stories and boasting over 1,000 square meters of retail space, Jordan World Of Flight Beijing showcases the finest offerings from the Jordan brand. This store has something for everyone, whether you're interested in luxury Jordan Wings products, top-of-the-line basketball performance shoes like the Air Jordan 38, or retro favorites like the Air Jordan 1 and Air Jordan 4.

While pushing quality products out to the consumer is a focus for World of Flight stores, this Beijing location also serves as a gallery and museum of sorts, providing a form of storytelling that showcases the rich history of Jordan Brand, with close attention to detail by paying homage to Chinese heritage. Take, for example, the first floor which features a design element inspired by the city's 京砖, the same material used in the historic Imperial Palace, Forbidden City.

With the addition of its location in Beijing, the total number of WOF stores now stands at four. The others are Jordan World of Flight Milan, Jordan World of Flight Seoul, and Jordan World of Flight Tokyo Shibuya. The US retail debut for World of Flight is set to be in Philadelphia, taking over a 1920s-era building with over 7,000 square feet of retail space. No further details have been revealed regarding the grand opening date for the first American World of Flight location.