While filming her most recent movie, Challengers, one of the modern era's premier actresses, Zendaya was able to take in a lot about the sport of tennis. Thanks to the film's priority subject matter covering tennis and a love triangle surrounding the sport, Zendaya spends most of her time on the tennis court. Since she was the one actually on the court, she was able to ink a deal to partner with the rising running shoe brand On. With the Swiss sports brand being heavily showcased and featured during the duration of the film, it is a no-brainer that a deal would be made regarding one of the main actors or actresses from it.
Zendaya joins a star-studded roster for On, along with recent signings of top tennis star players like Iga Swiatek and Ben Shelton. Alongside these names is Roger Federer who was signed back in 2020 and has developed a great relationship with the brand, even being trusted to launch a signature sneaker, much like other sports brands such as rising NBA stars with Nike.
The technology that is used is what really sets the On brand, and particularly the On Cloudtilt apart for customers. They feature a lightweight mesh upper that is made from 100% recycled polyester material and added on to the Cloudtec Phase for an easy weight transition. To me, this is reminiscent of the rise of Adidas Boost technology that was brought into popularity in the 2010s and was featured heavily in their Ultra Boost, NMD, and select Yeezy models which made consumers even more excited to get their hands on a pair for the style as well as the comfortability factor.
Engineered with comfort in mind, the On Cloudtilt is designed to keep your feet happy throughout the day. The intelligent sock construction allows for a seamless and effortless slip-on experience, eliminating the hassle of fumbling with laces. Meanwhile, the speed-lacing system streamlines the process of securing your foot, giving you more time to focus on the journey ahead. With its smart features and attention to detail, it's no wonder why this shoe has become a hero for many urban dwellers, and busy celebrities like Zendaya.
With the partnership being so fresh, the Zendaya stamp of approval might go further than expected and take On to new heights.
The campaign was launched between Zendaya and On earlier this month using the 'Dream Together' creative plan to bring people together using sports and staying functionally fit. The On Cloudtilt model is set at a price tag of $160 and is available in adult sizing at On and Dicks Sporting Goods, respectively.