Reports indicate high price for Air Jordan 1 High '85 "Bred" re-release

Set to hit the shelves in February 2025, the $250 retail price tag is warranted by high-quality materials and unique packaging.

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Sneaker Fans Attend Australia's Largest Sneaker Convention | Matt Jelonek/GettyImages

In February 2025, sneaker enthusiasts will have the opportunity to witness a significant re-release of the iconic Air Jordan 1 High "Bred" colorway, commemorating the shoe's remarkable 40th anniversary—a milestone that underscores its enduring legacy in the world of footwear. This much-anticipated event is sure to resonate deeply with devoted fans of the Jumpman brand, evoking powerful feelings of nostalgia and excitement throughout the sneaker community.

The Air Jordan 1 High "Bred" is one of sneaker culture's most celebrated silhouettes, and its return serves as a poignant reminder of the timeless appeal of this classic design. As it re-enters the spotlight, it not only pays homage to its lasting impact on fashion and streetwear but also attracts the attention of both longtime supporters who remember its original launch and new admirers who are just discovering its significance.

This "Bred" re-release is set to generate excitement, marking a highly anticipated event in the 2025 sneaker calendar.

Regrettably for devoted fans of Air Jordan and sneaker enthusiasts alike, the reimagined "Bred" Highs are a bit pricey for the average consumer. Recent reports circulating on various social media (such as that by @brandon1an on X) platforms indicate that these sought-after sneakers will carry a substantial price of $250 USD. This considerable price tag may create a challenge for those looking to add this iconic pair to their collection, especially for collectors who strive to keep their footwear game on point.

For many, the allure of the "Bred" colorway—known for its striking combination of black and red—is undeniable, representing not just a shoe, but a significant piece of basketball history.

The iconic "Bred" colorway carries a rich legacy, having first debuted in 1985 as Michael Jordan's inaugural signature shoe with Nike. The design rapidly evolved into a symbol of both defiance and fashion, notorious for being banned by the NBA due to its infringement on uniform guidelines at the time. As it makes its comeback once again, sneaker aficionados can look forward to an authentic revival. The retro release is designed to preserve the original color blocking and aims to replicate the cherished style of the 1985 model closely, with the packaging specially curated to mimic that of its 80s predecessor.

The highly anticipated launch features the timeless color scheme of black, varsity red, and white. This version, designed in the '85 silhouette, has a taller profile compared to its Retro High OG series. It also showcases a more streamlined and pronounced Swoosh. Made from high-quality leather, the sneaker presents a black foundation enhanced with varsity red highlights, set upon a sturdy rubber outsole. Completing the sneaker's construction is the hallmark white midsole, which imparts a timeless elegance to the overall design.

The Air Jordan 1 High '85 "Bred" is anticipated to be released on February 14, 2025, at select Jordan Brand retailers and online via the official Nike website and the Nike SNKRS app.