Adidas to collaborate with Marvel Studios for Deadpool and Wolverine collection

On Thursday, July 18th, Adidas made a major announcement that sent shockwaves through the fashion and entertainment industries: the brand is partnering with Marvel Studios to create an exclusive collection in celebration of the highly anticipated Summer 2024 blockbuster, Deadpool & Wolverine. This latest installment in the Deadpool franchise marks a significant milestone, as it not only brings back the beloved Wolverine character but also marks his debut in the Marvel Cinematic Universe (MCU).

The anticipated film looks to revamp the MCU to new heights following a brief dry period post-Avengers Infinity War.

The news of this collaboration has left fans eagerly anticipating the release of this highly anticipated film and the corresponding collection, which promises to be a unique fusion of Adidas' iconic style and Marvel's beloved characters. With its reputation for pushing boundaries and defying conventions, Deadpool & Wolverine is poised to shatter box office records and captivate audiences worldwide.

In preparation for the film's release, Adidas has been working closely with Marvel Studios to create a collection that embodies the spirit of both brands. The resulting collaboration promises to be a must-have for fans of both fashion and Marvel, offering a range of statement pieces that showcase the perfect blend of athletic style and superhero swagger. Whether you're a die-hard Deadpool fan or a fashion enthusiast, this collection is sure to be a game-changer.

Per an official news release from Adidas:

"Today, adidas unveiled an exclusive collection to celebrate the theatrical release of  Studios’ “Deadpool & Wolverine”, in U.S. theaters July 26. The collection features a combination of adidas Originals and footwear and apparel featured in and inspired by the third film in the iconic franchise, starring Ryan Reynolds and Hugh Jackman... This is the first Deadpool-inspired adidas collection featuring a combination of adidas Originals and product which consists of two themed Rivalry Low shoes, an adizero Electric cleat, graphic tees and an adidas Originals silhouette worn in the film which will be unveiled July 26 once the film hits theaters."

- Adidas

The set takes direct inspiration from the color blocking and colorways of the respective comic book heroes aligning the bold yellow and blue look from Wolverine and the red and black splash from Deadpool's costume. Both are layered on top of a black sole to complete the design. They are then finished with the character heads on the heels of each distinct shoe to signify which design is for who along with Adidas branding on the inside of the tongue. As for the Rivalry Low Deadpool pair, they also include a pouch laying on top of the tongue to complete the utility belt look that Deadpool is signature for. The set also includes original graphic tees taking the comic book look and adding new life to it with the Adidas twist such as the logo.

The partnership is not necessarily a brand new deal as the two companies have come together for collaborations before such as their Black Panther: Wakanda Forever collection, it still is cool to see for fans of the MCU and comic realm that if they also enjoy collecting sneakers, they can get the best of both worlds under one exclusive banner.

The Adidas Deadpool & Wolverine collection will be available for public purchase on August 1st via the Adidas app, in stores, and select retailers.