Adidas' new Shoe Box sneaker is either a clever gag or just crazy enough to work

Adidas might be jumping the gun on witty April Fools' Day jokes, or they came up with the perfect wacko concept to get people talking.

Old Adidas logo: Three white stripes on a blue background,...
Old Adidas logo: Three white stripes on a blue background,... / Roberto Machado Noa/GettyImages

The trademark blue with three white stripes Adidas shoe box is iconic. You just know a pair of trainers from the popular German athletics brand is going to be in there. But, what if we told you there were no shoes in the shoe box? Sounds crazy right? Someone clearly messed up at the warehouse and forgot the most important part. Believe it or not, what if the shoes were actually the shoe box itself!

Adidas really outdone themselves with this one, but the absolute absurdness of the idea indicates it is probably a comical April Fools' Day joke, as the big day is just around the corner.

Is the Adidas "Box Shoe" going to change the sneaker game or is it just fun and games? Probably the latter.

To add a bit more mystique, Adidas added the quirky shoe to their Confirmed app to throw off those who are still trying to decipher the origins of this box shoe. It doesn't get more literal than box shoe, it's an upside-down blue Adidas box with a cut-out flap creating a tongue-like opening, with thick Adidas-style laces stitched onto the top surface above where the shoes would go.

If you analyze the product details closely, it indicates the "boxy fit" and a product code labeled AF0104, which is a not-so-subtle abbreviated nod to Fools' Day which falls yearly on April 1st. The complete product description describes the Adidas shoes as breaking boundaries between product and packaging, to create a one-of-a-kind statement piece.

If it wasn't so clear up till now, this is almost 99% sure to be Adidas' way of getting in on the fun of April Fools' Day, the signs are all there in plain sight. But, you got to commend Adidas for at least trying to hoodwink unsuspecting folks taken aback by such a zany project. I mean, those MSCHF "Big Red Boots" give off mad "for the meme" vibes and are real, wearable footwear. It might not be Adidas, but there will surely be a crazy fashion brand out there with a legitimate plan to release something of this nature.

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