Two Jordan Brand signature athletes are duelling it out in the 2024 NBA Finals

The Jordan Brand will have a champion, either Jayson Tatum or Luka Doncic, regardless of the outcome of the 2024 NBA Finals.
Dallas Mavericks v Boston Celtics
Dallas Mavericks v Boston Celtics / Maddie Meyer/GettyImages

The NBA Finals is the grandest stage of them all in professional basketball, as the culmination of a grueling 82-game regular season. This year, the Dallas Mavericks emerged out of the Western Conference, while the Boston Celtics took care of the Eastern Conference with relative ease. The Mavs-Celtics matchup is a blockbuster pairing on paper, with various NBA stars on both squads. But at the forefront of both Finals rosters are their respective key superstars, those being Luka Doncic and Jayson Tatum. There's a reason why television or social media graphics promoting the Finals matchup have Luka and Tatum renders taking center stage.

But aside from two of the NBA's brightest young talents going head-to-head in a competitive NBA Finals, they both share the same endorsement brand deals as Jordan Brand signature athletes. Jordan was smart to secure deals with Luka Doncic and Jayson Tatum for the long haul, as at the time they both signed on to the Jumpman brand, they were still emerging superstars in the NBA landscape.

Tatum joined Jordan Brand in June 2019, just as the Celtics forward was slowly taking his place as the team's primary option following the departure of his now-opposing 2024 Finals adversary, Kyrie Irving. On the other hand, Luka Doncic signed with the Jordan in December 2019, coming off of an impressive 2018-19 Kia NBA Rookie of the Year campaign, and becoming the first-ever European-born-and-raised signature athlete for the Jumpman brand. Fast forward to 2024 and the return investment on scouting these two NBA talents is paying off tremendously.

The Jordan Brand is in good hands with two NBA superstars like Jayson Tatum and Luka Doncic in their midst.

Jayson Tatum, Luka Doncic
2024 NBA Finals - Game One / Maddie Meyer/GettyImages

Jayson Tatum has seen two signature Jordan sneaker lines drop under his likeness, the aptly named Tatum 1 and Tatum 2, with a Tatum 3 silhouette expected to see a wide release later this year. The same thing goes for Luka Doncic, who has a Jordan Luka 1, Jordan Luka 2, and an upcoming Jordan Luka 3 model to his name.

The NBA Finals provide an unparalleled platform for the Jordan Brand to make a statement, and the brand's shoes stealing the spotlight on the court not once, but twice, is a publicity coup. The fact that two top athletes have chosen to wear the brand's signature sneakers on the biggest stage in basketball is a testament to the enduring appeal and credibility of the Jordan Brand.

The 2024 NBA Finals commenced on June 6th at the TD Garden in Boston, where the hometown Jayson Tatum-led Boston Celtics soundly defeated the Luka Doncic-led Dallas Mavericks in a 107-89 victory. The series continues on Sunday, June 9 in Boston at 8:00 pm ET airing exclusively on ABC.