Jordan Brand is set to revolutionize both basketball performance and style with the unveiling of its innovative Heir Series. This new footwear line draws on valuable insights derived from the women’s game, seamlessly blending functionality and elegance to meet the needs of all athletes. The Heir Series emphasizes not only high-level performance but also an aesthetic appeal that resonates across genders, making it a versatile choice for anyone who steps onto the court. With this launch, Jordan Brand reinforces its commitment to inclusivity in sports, ensuring that every player, regardless of gender, can benefit from cutting-edge design and technology while expressing their unique style.
The Heir Series is an homage to the women's game
The Heir Series stands as the most refined addition to Jordan Brand's basketball lineup, specifically engineered to accommodate the swift and dynamic movements integral to women's basketball. As the sport evolves, this model reflects the shifting focus and demands of an increasing number of female athletes, underscoring the importance of agility and speed on the court. This release is a continuation of Jordan Brand's longstanding commitment to female players, a legacy that began with the historic introduction of the women's Air Jordan OG in 1998—the first shoe created exclusively for women within the brand's extensive history.
Building upon this foundation, the Heir Series not only meets the immediate needs of today’s players but also pays homage to the pioneering spirit that has defined women’s sports footwear for decades. By prioritizing functionality without compromising on style, the Heir Series aims to empower female basketball players at all levels, encouraging them to embrace their athleticism with confidence.
Inspired by groundbreaking athletes like Kiki Rice and Kiyomi McMiller, the Heir Series emphasizes the essential contributions of women in transforming the sport of basketball. Their distinct styles of play and authentic self-expression challenge norms and are instrumental in redefining the landscape of basketball culture.
In an official Nike press release, Rhyne Howard, an athlete with Jordan Brand and guard for the Atlanta Dream, shared her insights on the launch of the Heir Series and its importance for women's basketball and broader sports initiatives, noting:
"We’re currently witnessing a pivotal and transformative era for sports, especially women’s sports... This shoe allows us to leverage our understanding of how women play to create products that can benefit all athletes and push the entire sport landscape forward."Rhyne Howard
In the same Nike press release, Jordin Canada, another key player in the Dream backcourt and a Jordan Brand ambassador, emphasized the exciting debut of the Heir Series as a top-tier footwear option for the court, saying:
"I love how light they are, how comfortable they are, and I feel like I have a lot of support when I run and cut out on the court... It’s a great shoe, and for it to be a shoe from women, I’m really glad to be a part of this one."Jordin Canada
The Heir Series silhouette from Jordan Brand has officially launched and is now accessible worldwide. Consumers can purchase this innovative design through the official Nike website, jordan.com, as well as at select retail outlets. This release marks a significant moment for sneaker enthusiasts and collectors alike, as the Heir Series reflects the brand's commitment to delivering both style and performance.