How Rihanna's partnership with PUMA can change the game

As Rihanna continues to move forward in this portion of her career outside of music, she has many moves on the table in terms of how she will define her success for the future without a direct return to music, even though according to her, she is, in fact, working on album number 9 for the Navy. Raising the stock of the beauty juggernaut FENTY has not been easy, but she has kept the company afloat and in leading territory for most of its run. As the company grows, it has helped land partnerships, including FENTY X PUMA. As Spring and Summer quickly approach, the two heads of style are looking to make sure supporters have the latest on to wear for get-togethers and all events for the next 6 months. 

Aside from the FENTY X PUMA Avanti LS-- which will arrive in new styles including neon yellow/orange as well as an orange/hot pink variant-- the next collection between the brands is set to include a brand new slide titled the Cat Cleat Jelly. A cleatlike look will add to the heel, combining a casual appearance with a high-end aesthetic finished with a comfortable sole. Colorways will include neon yellow and orange colorways similar to the Avanti LS. Also joining the set will be a mini coin purse, which will be availible for purchase separately. 

As the next album looks to be on the way, music is not all that RIhanna has in store for her core fans.

The brand new FENTY x PUMA exclusive collection will drop March 13th at 10AM EST via PUMA flagship stores, site and select retailers.