ASICS x BLEACH sneaker collaboration unveiled at 2024 New York Comic Con

From October 17 to October 20, the Jacob Javits Convention Center hosted the 2024 New York Comic Con, welcoming approximately 200,000 attendees over the three-day event to celebrate a diverse array of fandoms. Comic-Con events frequently feature the unveiling of new projects in film, television, animation, and gaming, as well as innovative products that highlight various creators and brands. One notable collaboration unveiled at the 2024 New York Comic Con is a partnership between Foot Locker, Champs Sports, ASICS, and the acclaimed Japanese manga series, BLEACH.

BLEACH-inspired ASICS shoes to be sold exclusively at Foot Locker and Champs Sports

Created by renowned artist Noriaki "Tite" Kubo, BLEACH tells the compelling story of Ichigo Kurosaki, a teenager who unexpectedly inherits the abilities of a Soul Reaper (死神 Shinigami?, which translates to "Death God"). This entity resembles the Grim Reaper and serves as a protector of the living world. Following his transformation, Ichigo is thrust into a role that demands he safeguard humanity from malevolent spirits while also ushering lost souls to their eternal resting place. This gripping narrative unfolds as Ichigo navigates the complexities of his new responsibilities, forging alliances and facing formidable adversaries in a richly imagined universe.

Originally launched in August 2001, the BLEACH series has cultivated a rich legacy spanning more than two decades, marked by a remarkable collection of volumes and an array of successful spin-off projects. Over the years, it has captivated audiences worldwide with its intricate storytelling, character development, and unique blend of action and fantasy. The series' enduring popularity has fostered a dedicated fan base, further solidifying its place in the annals of manga history. As it approaches this significant milestone, BLEACH continues to inspire new generations of readers and creators alike while expanding its influence in various media formats.

In honor of the 20th anniversary of the original animated series, Japanese sportswear brand ASICS is transforming key elements of the BLEACH universe into footwear through a collaboration featuring two of its premier silhouettes as the artistic canvas.

The exclusive sneaker collection showcases iconic ASICS models, such as the GT-2160 and GEL-NYC, and is presented in bespoke packaging that celebrates two decades of the beloved BLEACH franchise. This limited-edition release not only pays homage to the enduring legacy of BLEACH but also reflects the meticulous craftsmanship ASICS is known for, merging innovative design with nostalgic elements. Collectors and fans alike will appreciate the unique packaging, which serves as a fitting tribute to the cultural impact of BLEACH over the past 20 years.

The ASICS x BLEACH collection will launch this Holiday 2024 season, providing fans and sneaker enthusiasts an exclusive shopping experience both online and in select retail locations at Foot Locker and Champs Sports. This unique collaboration offers a range of footwear priced between $145 and $165 in men's sizes, inviting wearers to embody the spirit of the iconic anime.