Adidas and Texas Tech reveal football uniforms with Mahomes' signature logo

Earlier this month, Adidas and Patrick Mahomes officially introduced a new football uniform for Texas Tech University, showcasing Mahomes' distinctive "Gladiator" logo. In a significant milestone for athlete branding, Mahomes joins an exclusive group of sports stars whose personal logos are showcased on team uniforms. The uniform not only celebrates the legacy of Mahomes, a Texas Tech alumnus, but also represents a pioneering approach to athletic branding in college sports. As the partnership evolves, it highlights the growing intersection between personal branding and collegiate athletics, paving the way for future collaborations that honor both individual athletes and their institutions.

Texas Tech's new Adidas uniform features Patrick Mahomes' personal logo

Adidas and Patrick Mahomes have redefined athlete-brand partnerships since Mahomes made headlines in 2019 by taping a handwritten adidas logo over a rival brand during a Texas Tech basketball game. This memorable act underscored his loyalty to Texas Tech and introduced a new approach to athlete branding that merges personal style with team spirit. Their collaboration has evolved significantly, illustrating how athletes can leverage their influence to enhance their personal brand while honoring their collegiate roots.

As Mahomes’ NFL career advances, his Adidas partnership underscores the value of strategic branding in sports

The Mahomes Strategy uniform showcases a Dark Grey tackle twill adorned with printed metallic elements and Power Red highlights. Drawing inspiration from the 45-degree bevels present throughout Texas Tech’s campus and the sharp angles of Mahomes’ branding, the helmet, logos, and jersey numbers feature metallic films with galvanized finishes. Texas Tech's football team will debut the Mahomes Strategy uniform at home against Colorado on November 9th.

In an official Adidas press release, three-time Super Bowl champion and MVP Patrick Mahomes expressed his insights on this groundbreaking collaborative project, stating:

"Seeing my own logo on the Texas Tech uniform I put so much blood, sweat and tears in is one of the most meaningful off-field accomplishments of my career... I want to thank the three-stripe family for giving me this one-of-a-kind opportunity."

- Patrick Mahomes II

Texas Tech's latest Mahomes Strategy uniform marks a new milestone in the ongoing alliance between Adidas, Mahomes, and Texas Tech, which has consistently innovated within collegiate athletics and the NIL landscape. Alongside the uniform launch, fans of the Red Raiders can look forward to a range of new products in the Texas Tech x Patrick Mahomes collection. This lineup includes a dark gray quarter-zip fleece hoodie and a fresh colorway of the Ultraboost 5X, all proudly featuring Mahomes' iconic Gladiator logo.

Additionally, Kirby Hocutt, the Director of Athletics at Texas Tech University, shared his insights on the new product initiative featuring Mahomes, Adidas, and Texas Tech in the previously referenced press release, where he remarked:

"The unveil of the adidas Strategy uniform by Patrick Mahomes further amplifies the power of this partnership... We are proud to be the first collegiate adidas partner to utilize an athlete partner’s logo as there is no more powerful brand in sports than Patrick Mahomes. We look forward to debuting this uniform in front of a sold-out Jones AT&T Stadium on Nov. 9 against Colorado."

- Kirby Hocutt

Fans can now explore officially licensed apparel from the Texas Tech x Patrick Mahomes collection, available at adidas.com/us/Texas_Tech, select Adidas retail locations, and various online partners.