While Justin Bieber has continued to make the rounds for anything but music, seemingly in 2025, we wish him the best. The one thing that has remained constant is the promotion for what seems to be his next professional business venture.
April was seemingly the month for Bieber to premiere his life to the world, while seemingly not wanting it to be broadcast by the paparazzi, as he took to social media to post the first official look at his new streetwear brand "Skylrk". Among the previews that were posted on Bieber's Instagram on April 15th included a look at sweatsuits, loud sunglasses, beanies, and several sneakers, including slides and boots. Bieber has been seen wearing some of the items in public, but no brand was ever put on them, until now.
The interesting tidbit that many have noticed and begun to point out is that the brand looks to have major inspiration from previous Yeezy models that were either never released or something that would come directly from Ye's sketchbook for future Yeezy designs, both during and post-Adidas contract. Specifically within the footwear, many of the slides and sneakers have a chunky, yet simplistic look that takes from shoes like the Yeezy 500 and Adidas Yeezy Slide. While Bieber has worked with Ye and seems to have some sort of relationship with the artist, it is unclear if these samples have any actual correlation to Ye's Wyoming work. For fans of Ye's 2018-2022 art style of clothing, the brand might have you covered for a few new pieces to add to the wardrobe.
As for the clothing, there is some originality and some pieces that might be solid additions as well. If the brand is successful within initial drops, it will be interesting to see where the brand can go and if there will be any actual collaboration between the two huge artists.